外贸英语函电课件Unit_3

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1、Unit3EstablishingBusinessRelations(建立贸易关系)ObjectiveImportanceChannelsWritingstepsSampleWhenwritingaletterofestablishingbusinessrelations,tellyourreceiverhowyougethisnameandaddress,whatyourbusinesslineis,stateyourideaandpurpose,expressyourhopetocooperateinfuturebus

2、inessandtogetanearlyreply.Thechannelstogetinformationaboutprospectivedealersattendanceattheexportcommoditiesfairsorexhibitions（CantonFair广交会）;thechambersofcommerce（商会）,thecommercialcounselor’soffices（商务参赞）orothercommercialinstitutionsathomeandabroad.theintroductio

3、nfrombusinessconnections;mutualvisitsbytradedelegations（贸易代表团）orgroups;Thechannelstogetinformationaboutprospectivedealersmarketinvestigations;self-introductionbycustomersthem-selves;banks;advertisementsinnewspapersandmagazine.Writingsteps1）Thesourceofhisinformatio

4、n(关于寄信人获得收信人情况的渠道的表达方式：)2)Thesender’sintentionofwritingtheletter写信意图3)Thebusinessscopeofthesender’sfirm业务范围4)Thereferenceastosender’sfirm’sfinancialpositionandintegrity资信情况5)Anincentivetoreply（closing）Typicalexpressions1）Thesourceofhisinformation(关于寄信人获得收信人情况的渠道的表

5、达方式：)a.Wehaveobtainedyournameandaddressfrom…b.Yourfirmhasbeenrecommendedtousby…c.Throughthecourtesyof…,wecometoknowyournameandaddress.d.Weoweyournameandaddressto…e.Weareindebtedto…foryournameandaddress.f.Yournameandaddresshavebeengiventousby…g.Ontherecommendationo

6、f…,wehavelearnedwithpleasurethenameandaddressofyourfirm.2)Thesender’sintentionofwritingtheletter写信意图a.Wearewritingtoyouinthehopeofenteringinto/establishing/buildingupbusinessrelationswithyou.b.Wetakethelibertyofwritingtoyouwithaviewtoestablishingbusinessrelationsw

7、ithyou.C.Wetakethisopportunitytowritetoyouin…takeadvantageofthisopportunity…availourselvesofthisopportunity…3)Thebusinessscopeofthesender’sfirm业务范围a.Ourcompanyhandles,dealsin,tradesin,isinthelineof)theimportandexportof…（经营…产品进出口）Handleexclusively,deal…in,trade…in（

8、独营）b.Wespecializeintheexportof…（专营）c.Weareoneofthelargest…importersinourcountryandhavehandledwithvariouskindsoftheproductsforabouttenyears.D.Weareintrod