《外贸英语函电2》PPT课件

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1、外贸英语函电主编王丽UnitOneIntroductiontoBusiness LettersUnitTwoEstablishingBusinessRelationsUnitThreeInquiriesUnitFourOffers&QuotationsUnitFiveFirmOffersUnitSixNon-firmOffersUnitSevenCounter-offersUnitEightPlacing&ConfirminganOrderUnitNineDeclininganOrderUnitTenPlacingRepeatOrdersUnitE

2、levenTermsofPayment下一页外贸英语函电UnitTwelveUrgingEstablishmentofL/CUnitThirteenL/CAmendment&ExtensionUnitFourteenShipmentUnitFifteenPacking&ShippingMarksUnitSixteenInsuranceUnitSeventeenMakingaClaimUnitEighteenAcceptanceofaClaimUnitNineteenReplacingMerchandiseUnitTwentyProcessing&A

3、ssemblingTradeUnitTwenty-oneCompensationTrade上一页主编王丽FunctionsofBusinessLettersUnitOneIntroductiontoBusiness Letters(商务信函概论)toinform,whichreferstoconveyingthevastamountofinformationneededtoday-to-dayoperationsofthebusiness;toinfluence,whichmeansthatmessagesincludedinabusinessle

4、ttershouldalsoinfluencethereader’sattitudesandfunctions.CriteriaforBusinessLettersA.COURTESYInourletters,weshouldalwayskeepinmindthepersonwearewritingto,seethingsfromhisangle,visualizehiminhissurroundings,seehisproblemsanddifficultiesandexpressideasintermsofhisexperience.B.COR

5、RECTNESSCorrectgrammar,punctuationandspellingarebasicrequirementsforbusinessletterwriting.Also,weshouldchoosethecorrectleveloflanguageanduseaccurateinformationanddatainourletters.UnitOneIntroductiontoBusiness Letters(商务信函概论)CriteriaforBusinessLettersC.CLARITYWeshouldfirstident

6、ifywhatwewanttoexpressandthenexpresstheideainplain,simplewordsandformats.D.COMPLETENESSOurlettersshouldincludeallthenecessaryinformationanddata.E.CONCISENESSWeshouldwriteinthefewestpossiblewordswithoutsacrificingcompletenessandcourtesy.F.CONCRETENESSOurwritingshouldbevivid,spe

7、cificanddefinite.UnitOneIntroductiontoBusiness Letters(商务信函概论)TheGeneralProceduresforBusinessLetterWriting:1.Determineourpurposeofwritingacertainletter.2.Identifywhothereadersare.3.Organizethemessage,whichistobecontainedintheletter.4.Writeadraft.5.Polishthewriting.UnitOneIntro

8、ductiontoBusiness Letters(商务信函概论)ElementsofBusinessLettersand