资源描述：
《《外贸英语函电u》PPT课件》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、UNIT14 MODESOFTRADE主讲：徐晓晖PPT制作：顾娟徐晓丹李瑶周超目录/contents1Introduction2Writingskills3Specimenletters4Keywordsandphrases5Usefulsentences6ExercisesIntroductionInrecentyears,theconceptofInternationalTradehasbecomemuchbigger.ItmaybedefinedasInternationalBusinessActi
2、vities,whichincludeimportandexport,services,themanufactureofgoods,themovingofpeopleandtechnologiesbetweencountries;theinvestmentofcapitalandtheownershipofbusinessenterprisesincountriesnotone´sown;andprocessingorassemblingwiththesuppliedmaterialsorparts,coo
3、perativeproduction,compensationtrade,leasingtrade,biddingetc.WritingskillsBeforeenterintoanagencyagreement,thecompanyshouldmakesearchingenquiriesintothequalifications,experienceandpersonalqualitiesofprospectiveagents,andinsomecasesthecompanyshouldsignaform
4、alagreement.Materstobecoveredmayincludeall,orsomeofthefollowing:1.Thenatureanddurationoftheagency(e.g.soleagency,delcredereagency,agencymerelyfortransmittingordersandsoon.)2.Theterritorytobecovered.3.Thedutiesofagentandprincipal.4.Themethodofpurchaseandsal
5、e(e.g.whethertheagentistobuyforthisownaccountor“onconsignment”)AboutsoleagenceWhenacompanywantstoexpanditsmarket,itoftenseeksthehelpofanagent.Theagentisemployedbyacompanytocarryoutthesaleofthecompany'sgoodsinacertainregion,andtheregionisoftentoofarawaytoco
6、ntrolthecompany.Therearetwomaintypesofagents:generalagentandexclusiveagent.Specimenletters1.Offeringtoactasasoleagent(要求成为独家代理)CROMBONGOFOODCO.,LTDTelegraphicAddress:P.O.BoxNo.204CROMBONGOLagos,NigeriaSep.1,2009YantaiHopeImport&ExportCorporationYantaiCHINA
7、DearSirs,Wewouldliketoinformyouthatweactonasoleagencybasisforanumberofmanufacturers.WespecializeinfinishedcottongoodsfortheMiddleeasternmarket:Ouractivitiescoveralltypesofhouseholdlinen.Untilnow,wehavebeenworkingwithyourtextilesdepartmentandourcollaboratio
8、nhasprovedtobemutuallybeneficial.Pleaserefertothemforanyinformationregardingourcompany.WeareveryinterestedinanexclusivearrangementwithyourfactoryforthepromotionofyourproductsinBahrain.Welookforwardtoyourearly
