外贸函电Lecture1

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1、BusinessCorrespondenceGeneralIntroductionoftheCourseWhatisbusinesscorrespondence?Correspondence:①communicationbytheexchangeofletters.②theletterssoexchangedBusinesscorrespondence:thecommunicationbytheexchangeoflettersinbusinessfield,includingletters，telegrams，telexes，faxesandE-mails

2、LOGO1.Whatarethedifferencesbetweenbusinessandgeneralletters?2.Whyshoulditbetakenasanindependentcourse?Let’swarmupthesequestionsbywritingaletteraccordingtothefollowingsituation.LOGOWarming-uptaskWritealetteraccordingtothefollowingsituation.一家函购公司在一家杂志上刊登了一则广告，欲售棕色、古铜色和黑色的航空旅行袋，单价24.

3、5美元。黑色诺瓦牌手提袋（blackNovaflightbag)很快就被抢购一空，预计10天内新货即到。假如你是这家公司的工作人员，你怎样给要订购黑色航空旅行包的顾客回信呢？LOGOAnexampleletterDearMr.Smith,I’msorrythatwearepresentlyoutofstockoftheblackNovaflightbagsandwillbeunabletofillyourorderatthistime.Anorderhasbeenplacedwiththemanufacturerforthebagsinthecoloryou

4、want,butitwillatleasttendaysbeforewewillreceivetheshipment.Itrustthisdelaywillnotinconvenienceyou.YoursSincerely,CathyLeeCathyLeeLOGOAnothersampleletterDearMr.Smith,ThankyoufororderingablackNovaflightbag.Thecoloryouchooseprovedtobeverypopular,andwequicklysoldallwehadinstock.However

5、,we’veplacedarushorderformoreandarepromiseddeliverywithintendays.Yourswillbeshippedthesamedayournewsupplyarrives.Iknowyou’llbedelightedwiththisuniquecarry-onbag,Mr.Smith.Itisnotonlyveryhandsome,butincrediblydurable.YoursSincerely,ChenPingChenPingLOGOWhatarethedifferencesbetweenthes

6、etwoletters?1.tone:polite/friendly/sincere/natural2.positivevs.negative3.Stressingwhatyoucandoorwhatyoucannotdo4.salesmanship:whichismoreskilled?LOGOCharacteristicsofbusinesslettersLet’sseeonemoresentence:Weareinthemarketforsilkblousesandshouldbepleasedifyoucouldkindlyquoteusyourke

7、enestpricesforthegoodslistedbelow：Question:Canyoulistmorecharacteristicsofbusinesslettersintermsoflanguagestyleanddiction?LOGOGeneralcharacteristics1.specializedlanguagestyleanddictionComparedwithgeneralEnglish,itslanguageisabitmoreformal,courteousandrestrained.E.g.Inthemarketforcf

8、:buyShouldbepleased:cf:wil