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1、肉类品牌开店模式下的渠道控制力之辩Theintroductorypartatthebegirmingofthearticlewillnotbeusedforthetimebeing.Sincethearticleispartoftheproject,thereisaunifiedintroductiontothetopicToday,Shuanghui〃shop〃planhasalreadybecometheyesterdaydream,atpresentHenanprovinceshophasbeenclos
2、ed,theprovinceisalsotheborderedgeshopstores,suchasYuRun,gongs,uniproductotherchainstoresmarketperformanceisalsojustpassable・(publicdataissaid:Shuanghuichainbusinesscompanyinthecountryhas3provincial-levelcommercialcompanies,318Shuanghuichainstores,morethan400
3、0specialstores,morethan2000employees・2004salesof1billion186millionyuan,rankingsixty-thirdinthecountry'stop100chain.Whichstatementisright?Poorperformaneeofstores,franchiseownersenthusiasmisnothigh,thestorecryupwineandsellvinegar,productsalesratioistoolittle,m
4、anufacturersdisplay,promotions,inventoryandinformationmanagementrequirementsetc・itisdifficuIttoimplementseemstobetherootoftheseenterprisesshopmodeoffailure,thisso-calleddreamthroughintentionandopenmodetoimprovethechannelcontrolforceisnotlanding,istocontinuet
5、ounswervinglygoshopmode,largestoresorbacktothetraditionalchanneldistributorsandKAchannels?Manyenterprisesdrifting,puzzled,Idecideonwhatpathtofollow・AdragonharvestfleaOpenshopmodelwhynotplayitsduechannelcontrol?Butthisiswhytheshopmodeldoesnotplayitsproperchan
6、nelcontro1.Themainreasonsareasfollows:1.,therearesomemisunderstandingsaboutthecontrolabilityofthechannel,andthechannelcontrolpowerisprofitfromthechanne1.Enhancedcontrolchannelisnottoletthechannelmembersmoreobedientunderthestandardizedmanagementofenterprises,
7、butinthemanagement,lastingloyaltytohelpchannelmemberstoobtainsatisfactoryevenbeyondtheexpectationsofprofitarising.Nomatterhowwecancontroldistributorsorterminalmembers,wecanonlystayintheirbehavior.Becauseifherunsyourproductanddoesn，tbringinprofits,everythingw
8、illbefake!Manufacturerscanreallycontrolthechannelofthesourcepowershouldbebroughttohimprofits,"smallsalesproductsmusthavebigspreads,smallproductsmustbeabletotaketheamountof〃，thisisalsothelaw.InSh
