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1、AbstractBecauseoftheinfluenceofvariousfactors,China'scollegesanduniversitieshavegraduallybecomevulnerableplacesemergencies.Theseincidentscausedthepersonnelandthepropertydamage,damagetotheimage,reputationdeclineasaconsequence,evencatastrophiclosses.Atpresent,thefunctionmechanismofemerg
2、encyresponsetothenewsisgenerallythePropagandaDepartmentofPartycommitteeofuniversity.Intheeventofamajorincident,theschoolwillbeestablishedbytheschoolleadershipgroupoftemporarymanager5sdirectcommand.DynamicchangesoftheGilpin-Ayaladiffusionmodeltodescribetheinformationpropagation,propaga
3、tionmodelofemergencyinformationcompetitiondiffusion.Onthisbasis,analyzestheshortcomingsofthecurrentdomesticemergencynewscopingmechanisms,namelyUniversitynewspropagandateamlackstheenoughnewsliteracy,publicopinioninformationmechanismisnotsound,andthelackofexperiencedealingwithemergencie
4、s,resultinginmanycollegesanduniversitiescannotbetimely,efficientdogoodnewstohandlework.TostrengthentheconstructionofemergencyresponsemechanisminCollegesanduniversities,thenewsissuggestedinthispaper:toestablishandperfecttheemergencynewsrapidresponsemechanism,theestablishmentofemergency
5、newspropagandatoleadershipmechanism,improvementoftheemergencyreleasemechanism;makepublicopinionmonitoringandguidancework,real-timemonitoringofonlinepublicopinion,paycloseattentiontotheonlinedynamic,playauniqueroleincampusmedia,attentionmicro-blog,micromessage,thenewsocialnetwork,stren
6、gtheningthemanagementandguidance;useofmediapowercrisispublicrelations,strengtheningthereporter'smanagementandservicework,tograsptheprinciplesofacquisitionright;atthesametime,shouldestablishtheimageremodelingmechanism,evaluationwellemergencynewswithasummaryofthework,analysisofthecauses
7、ofthecrisis,tostrengthentheschoolandsocialcommunicationandcollaboration.Keywords:collegesanduniversities;emergency;pressresponse;strategy摘要IAbstractII1绪论1.1选题背景(1)1.2选题的目的与意义⑵1.3尖键概念界定与相尖理论解析(2)1.4国内外文献综述(10)1.5研究方法及创新之処(13)2高校现行突发事件新闻应对机制及其弊端2.1高校现行突发事件新闻应对机制(14)2.2存在的主要问题(15)3加强高校突发
8、事件新闻应
