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1、北京师范大学出版社(必修四)畅言教育Unit11TheMediaLesson3TheAdvertisingGame◆教材分析ThislessonistakenfromabookofNewSeniorEnglishforChinabyBeijingNormalUniversity.用心用情服务教育北京师范大学出版社(必修四)畅言教育Thislessonisaboutthereadingpart.Bylearningthispassage,thestudentscanmastersomelanguagepointsandreadingskills,aswella
2、ssomerightlifeguides.◆教学目标【知识与能力目标】(1).knowledgeobjects1).Vocabulary:advertise,classic,certain,sew,beer,corporation,brand,suitable,advertiser,budget,visually,boom,visual,concept,approach,humor,contemporary,contribution,citizen,niece,nephew.2).Phrase:standout,consistof,indirectcompe
3、titionwith,consistof,linkedto,belinkedwith,aimto,participatein,3).grammar:Gegundsasasubject/verb/preposition/noun(2).Abilityobjects1).Listeningskills：understandwhattheteacherissaying,listentothetapeafterclass..2).Readingskills：generalunderstanding，detailinformation3).Speakingskills
4、：usethenewexpressionstotalkaboutAdsinyourdailylife.4).writingskills：writeashortpassageaboutyouropinionsonAdswithnewexpressionslearned.【过程与方法目标】Learntocatchthemainideasandspecificinformationthroughfastreadingandcarefulreading.【情感态度价值观目标】Adshelpusknowmoreabouttheproducts,buttherearea
5、lsocheatsinads.Weshouldobservecarefullyaboutadsbeforebuythegoods.Weshouldwatchmorepublicadvertisements,participateinimprovingourneighbourhood,protecttheenvironment,andhelpotherpeople..◆教学重难点◆【教学重点】Gegundsasasubject/verb/preposition/noun【教学难点】用心用情服务教育北京师范大学出版社(必修四)畅言教育Listeningmater
6、ialsareunfamiliartostudents,andstudentslackthebackgroundknowledgeofpaparazzi◆课前准备◆1.ataperecorder2.multimedia3.theblackboard◆教学过程Generalintroduction:Step1isforlead-in.Step2,3isforreadingandlisteningskillsobjectives;Step4isforknowledgeobjectives;Step5isforspeakingskillsobjectivesand
7、emotionobjectives;Step6,7isforconsolidationofnewknowledgeandpracticestudents’writingskills.Thuswecanmeetalltheteachingdemands.Step1Greetings.Revisionandsmoothlystartthenewlesson(2minutes)Step2Fast-readingandsearchfortheanswerfor“T”or“F”questions,generalunderstanding.(8minutes)“mode
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