剑桥商务英语-中级阅读分类模拟题阅读2

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1、中级阅读分类模拟题阅读2Test1・Readthearticlebelowaboutpublicrelations.・Choosethebestsentencefromtheoppositepagetofilleachofthegaps・•Foreachgap,markoneletter(a-g・onyourAnswerSheet.•Donotuseanylettermorethanonce・PR:TheWildcardMarketingStrategyWhatisthetruepurposeofpublicrelationsandhowcanitrea

2、llyhelpimpactthegrowthofyoursmallbusiness?Inorderforthemediatosucceed,theyneedinformationthatisbothusefulandentertainingfortheirreaders.Thisiswhereyou,thebusinessownerormarketingexecutive,comein.Mostsmallbusinessownersthinkthatpublicrelationsistootime-consumingofaneffort•]Itisjus

3、tamatterofprioritizingyourgoalsandleveragingtheresourcesthatyoudohavetotakeadvantageofwhatisaninvaluablemarketingtactic.Hereareafewtipstogetyoustartedintherightdirection:1.Createseveralcreativestorypitches•Thewaytogetintotheheartsandmindsofthemediaisthroughagreatstorypitch.2Noton

4、lythat,buteditorsmayclassifyyouasthatannoyingself-promoterthatwon11stoppitchingtheirproductline,andthenreferyoutotheadvertisingdepartment•Whendevelopingstorypitchesyoushouldaskyourselfthefollowingquestions:Whatmakesthisstorydifferentfromthehundredsofotherstoriesbeingsubmitted?Wil

5、lthisbenefitreadersfinancially,professionally,oremotionallyinanyway?Isthisreallyentertainingorfuntoread?Iftheanswertoanyofthesequestionsis,,NoH,thenitistimetoadjustyourstoryuntiltheanswerisnYesH.2・Matchyourtargetaudiencewiththerightmediachannels•3Reallyunderstandingyourtargetaudi

6、encewillhelpyouinthenextstepofyourPRplan—targetingtherightmediachannels・3.HaveaspokespersonorPRfirmrepresentyourcompany.Solet1sassumethatyouhaveexecutedyourcallingcampaignandhavesparkedinterestwithaneditororreporterlookingtosecureaninterviewwithsomeoneinyourfirm・Theycontactyourof

7、ficebutnooneisavailabletotaketheircall•Onethingthatjournalistsandeditorslackispatience,andrightfullyso—theyhavedeadlinestofulfill!44.Takeadvantageofyouropportunitieswhenpresentingyourcompany.PRresultsdonothappenovernight•Youmustbepatientandpersistent.5Sodonotforgettoincludeyourco

8、mpanyinformationthroughasentencedescribi