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1、剑桥商务英语中级口语分类模拟题7SPEAKINGWhatSmallBusinessCanLearnfromGoogleWhenItalktopeopleaboutGoogleanditsorganizationalculture,theyareequallyfascinatedandhopeless,believingthatthemagicbehindGoogleliesinthedeeprevenuestreamsthatmakeitpossibletofeeditsemployeesthreemealsada
2、y.Smallbusinesses,especially,tendtodismissGoogleasawhollyunattainmblemodelforrunningabusiness.However,IlearnedcorelessonsatGooglethattransformedthewayIlookatproblemsolvingandstrategicthinking.TherewerestatementsthatIheardearlyandoftenthatguideddecision-makinga
3、teveryleveloftheorganization.ThesemantrasareatthecoreofinnovationforGooglebuttranslatereadilytoanybusinesstocreateagility,employeeengagementandultimately,strongerbusinessresults.Google'ssuccessowesfarmoretothesemantrasthanthefoodinthecafes,andevenbetter,theyco
4、stnomoneytoimplement•LaunchandIterateEventhesmartestofthehyper-educatedGoogleleaderscannotpredictwhichproductsandfeatureswillattractasizableuserbase•Instead,theyurgeteamstolaunchquicklyanditerate—inotherwords,stickwith,andperfect,what1sworking—basedonwhattheyl
5、earnfromtheirusers•Ratherthanspendingtimeperfectingaproductthatmightnotwork,getitoutthere,andletthefeedbackguidefuturedevelopment•Forasmallbusin巳ss,thismeanstryingoutalotofservices,products,marketing,salesandothertacticsinreallysmallways,gaugingthesuccessandth
6、enbuildingontheideasthatworkinreality.Resisttheurgetoperfect—ifyourcustomersunderstandthatyoutrulywanttheirfeedbacktoshapeproductsandservices,theywillenthusiasticallysharetheiropinions.FailFastIfyoutryalotofstuffbylaunchingearlyanditerating,you111failatmostatt
7、empts.Thisisthesecrettoinnovation.Failureisnotabadthing,butslowfailureinthemarketis.Launch,iterateanddeclarethefailuresasquicklyasyoucan.Mostimportantly,learnfromthosefailurestohelpguidefutureefforts•Irecommenddoingaweeklyretrospectiveforyouroperations,lasting
8、nomorethan30minutes.Askyourteamstoanswerthreesimplequestions:Whatworkedwell?Whatdidwelearn?Whatcanwedodifferently?Then,picktheonechangethatwillmakethemostdifferenceandputitintoplay
