剑桥商务英语-剑桥商务英语中级口语分类模拟题3

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1、剑桥商务英语中级口语分类模拟题3SPEAKINGGettingtheAttentionYouNeedThePsychobiologyofAttentionreturns.Inreality,muchofwhatattentionisbelowthelevelofpurethatoneofthemostimportantfactorsisengagingpeople1semotions.Seeingattentionpurelythroughaneconomiclensdistortsitsrealitysomewhat.Economics,afterall,assum

2、esthatrationalmakedeliberateinvestmentchoicestooptimizetheirdetermineswherepeopleinvesttheirreason.Indeed,ourresearchsuggestsforgainingandsustainingattentionAllowustopredictonespecificbehavior,basedonthepsychobiologyofattention：nomatterwhatbusinessactivityyouareinvolvedin—sittinginmeeti

3、ng,makingadecision,orreadingTheWallStreetJournal—youwouldstopthatactivityimmediatelyifasnakeslitheredintotheroom.Overmillenniaoffocusingonlife-and-deathissues,ournervoussystemshaveevolvedtopayattentiontosomethingsmorethanothers.Aspiringattentionmanagesshouldbeatleastasattunedtothepsycho

4、bio1ogyofattentionmanagersshouldbeatleastasattunedtothepsychobiologyofattentionastheyaretoitseconomics.Therearefourlinkedlessonsfrompsychobiology.Peoplearehardwiredtofightforsurvival；usethattoyourbenefit.Allprimatesarebiologicallyprogrammednotsimplytofearsnakesbuttopaycloseattentiontoth

5、em.Webdesignersandbusinessmanagersalikecanusethatnaturalreactiontogetandholdontopeople1sattention.OnlinegroceryshoppinginBrazilillustratesthepoint•Braziliansbecamesoaccustomedtohyperinflationovertheyearsthatwhentheygotapaycheck,they1dimmediatelybuyvastquantitiesofgroceries.Whoknewhowmuc

6、hthecheckwouldbeworthinoneday,letaloneafterawholemonth.'?Eventhoughinflationhasbeentamed,Braziliansstillbuygroceriesinhugequantities.Onlineretailerstherehavenotedthissurvivalreactionandhaveexploitedit.Byfar,thelargeste-commercecategoryinBrazilisgrocerysales:theyconstitute39%oftotale-com

7、merceinBrazilversus3.4%intheUS.Inorganizations,thepsychobiologyofsurvivalisobviousinthestrategiesmanagersusetogetandkeepworkforceattention•Thethreatofcorporatedemise—andtheconsequentlossofjobsandlivelihoods—focusesattentionontheneedtochange.Butthatattentionmustbemanagedcarefull