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ID:42662808
大小:87.00 KB
页数:6页
时间:2019-09-19
《剑桥商务英语-剑桥商务英语中级口语分类模拟题3》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、剑桥商务英语中级口语分类模拟题3SPEAKINGGettingtheAttentionYouNeedThePsychobiologyofAttentionreturns.Inreality,muchofwhatattentionisbelowthelevelofpurethatoneofthemostimportantfactorsisengagingpeople1semotions.Seeingattentionpurelythroughaneconomiclensdistortsitsrealitysomewhat.Economics,afterall,assum
2、esthatrationalmakedeliberateinvestmentchoicestooptimizetheirdetermineswherepeopleinvesttheirreason.Indeed,ourresearchsuggestsforgainingandsustainingattentionAllowustopredictonespecificbehavior,basedonthepsychobiologyofattention:nomatterwhatbusinessactivityyouareinvolvedin—sittinginmeeti
3、ng,makingadecision,orreadingTheWallStreetJournal—youwouldstopthatactivityimmediatelyifasnakeslitheredintotheroom.Overmillenniaoffocusingonlife-and-deathissues,ournervoussystemshaveevolvedtopayattentiontosomethingsmorethanothers.Aspiringattentionmanagesshouldbeatleastasattunedtothepsycho
4、bio1ogyofattentionmanagersshouldbeatleastasattunedtothepsychobiologyofattentionastheyaretoitseconomics.Therearefourlinkedlessonsfrompsychobiology.Peoplearehardwiredtofightforsurvival;usethattoyourbenefit.Allprimatesarebiologicallyprogrammednotsimplytofearsnakesbuttopaycloseattentiontoth
5、em.Webdesignersandbusinessmanagersalikecanusethatnaturalreactiontogetandholdontopeople1sattention.OnlinegroceryshoppinginBrazilillustratesthepoint•Braziliansbecamesoaccustomedtohyperinflationovertheyearsthatwhentheygotapaycheck,they1dimmediatelybuyvastquantitiesofgroceries.Whoknewhowmuc
6、hthecheckwouldbeworthinoneday,letaloneafterawholemonth.'?Eventhoughinflationhasbeentamed,Braziliansstillbuygroceriesinhugequantities.Onlineretailerstherehavenotedthissurvivalreactionandhaveexploitedit.Byfar,thelargeste-commercecategoryinBrazilisgrocerysales:theyconstitute39%oftotale-com
7、merceinBrazilversus3.4%intheUS.Inorganizations,thepsychobiologyofsurvivalisobviousinthestrategiesmanagersusetogetandkeepworkforceattention•Thethreatofcorporatedemise—andtheconsequentlossofjobsandlivelihoods—focusesattentionontheneedtochange.Butthatattentionmustbemanagedcarefull
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