剑桥商务英语-中级阅读分类模拟题阅读4

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1、中级阅读分类模拟题阅读4Test1・Readthetextbelowaboutthestagesofadvertisingstrategy・・Choosethebestwordorphrasetofilleachgapfroma,b,cordontheoppositepage.•Foreachquestion,markoneletter(a,b,corD.onyourAnswerSheetStagesofAdvertisingStrategyAsabusinessbegins,oneofthemajorgoalsofadvert

2、isingmustbetodevelopawarenessofthebusinessanditsproducts.Oncethebusiness1reputationisestablishedanditsproductsarepositionedwithinthemarket,the]ofresourcesusedforadvertisingwilldecreaseastheconsumerdevelopsakindof2totheproduct.Ideally,thisestablishedandever-growingcon

3、sumerbasewilleventuallyaidthecompanyinitseffortstocarrytheiradvertisingmessageoutintothemarket,boththroughitspurchasingactionsanditstestimonialson3oftheproductorservice.Essentialtothisratherabstractprocessisthedevelopmentofapositioningstatement・Apositioningstatemente

4、xplainshowacompany1sproduct(orservice)is4fromthoseofkeycompetitors

5、ncopyplatform11•Thisplatformdelineatestheimage,copy,andartworkthatthebusinessownerbelieveswillselltheproduct.Withtheseconcreteobjectives,thefollowingelementsoftheadvertisingstrategyneedtobeconsidered.9audience,productconcept,communicationmedia,andadvertisingmessage.T

6、heseelementsareatthecoreofanadvertisingstrategy,andareoften10toasthencreativemix.HAgain,whatmostadvertisers11fromthebeginningisclearplanningandflexibility.And12totheseaimsiscreativityandtheabilitytoadapttonewmarkettrends.A13advertisingstrategyoftenleadstoalossofmarke

7、tshare.Therefore,thecoreelementsoftheadvertisingstrategyneedtomixinawaythatallowsthemessagetoenvelopethetargetconsumer,providing14opportunitiesforthisconsumertobecome15withtheadvertisingmessage.Asum2^Acuriosity3、Abehalf4、Aprotected5、Aputs6、Aground7^Acomprised8、Amake9

8、.Aaim10^Amentioned11>Afocus12、Away13、Arigid14>Aample15^AacceptedBtotalBinterestBbasisBdifferentiatedBkeepsBfundamentalBcomposedBtur