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1、中级阅读分类模拟题阅读6READINGPARTONE・Lookatthestatementsbelowandthetextonbusinessplanning・・Whichsection(a,b,corD.doeseachstatementreferto?•Foreachstatement,markoneletter(a,b,corD・onyourAnswerSheet.・Youwillneedtousesomeoftheselettersmorethanonce・BusinessPlanningABusinessplanningisaprocessthatinvolve
2、sthecreationofamissionoragoalforacompany,aswellasdefiningthestrategiesthatwillbeusedtomeetthosegoalsormission•Theprocessofbusinessplanningcanbeverybroad,encompassingeachaspectoftheoperation,orbefocusedonparticularfunctionswithintheoverallcorporatestructure.Often,businessplanninginvolvesth
3、eutilizationofresourceswithinthecompanyaswellasengagingtheservicesofconsultantstoassistindesigningandimplementingtheplan.BThereareseveralpointsinthelifeofabusinesswhentheprocessofbusinessplanningisanessentialtask・Startingupanewcompanyinvolvesperformingatleastrudimentarybusinessplanningino
4、rdertoaddresssuchfactorsasdefiningthegoalsofthecompany,obtainingoperatinglicenseszincorporatingthebusinessifappropriate,anddefiningthebasicstructureforthenewbusiness.Alongwiththesefactors,businessplanningwillalsoaddresstheissueofwhatgoodsandservicestoofferandhowtogoaboutproducingthosecore
5、products・CAsecondstagewhenbusinessplanningcomesintoplayiswhenanexistingcompanywishestoexpandoperations.Thebusinessplanningwilldeterminewhatisneededinordertomanagetheexpansionprocess,especiallyinregardstofinancingnewfacilities,expandingsalesandmarketingefforts,ordesigninganewcommunications
6、infrastructuretomeettheneedsoftheexpansion.Itisnotunusualforconsultantstobecalledduringthistypeofbusinessplanning,astheprocessofteninvolvesadrasticoverhaulofthecompany1soperations.DBusinessplanningmayalsobeadvantageousintheeventofacquisitions.Forexample,CompanyAdecidestobuyCompanyBandinte
7、gratetheiroperationsintotheoverallcompanystructure.Thiswilloftenmeandevelopingabusinessplanthataddressesissuessuchasnegotiatingnewservicecontractswithvendorstoincludetheacquiredcompany,combiningsomefunctionsorphysicallocationsinordertomaximizeefficiency,andrearrangi
