剑桥商务英语-中级分类模拟题marketing

《剑桥商务英语-中级分类模拟题marketing》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。

1、中级分类模拟题MarketingWaysofpromotingyourproductPackagingPersonalsellingrelationsPublicitySalesliteratureShowroomsTradefairsandexhibitionsPointofsaleadvertisingPublicSponsorshipTelephonesalesWordofmouth1、Brochures,leafletsandcataloguescandescribeyourproductinmoredetailandgivemoreinformationt

2、hananadvertisement•Potentialcustomerscanbesentdirectmail.2^Displaysinretailoutlets(supermarkets,chainstores,etc.)canattracttheattentionofpotentialcustomers.3、Labelsandpresentationincreasetheimpactofyourproduct.4.Youcancontributetothecostbrandnameorlogoisdisplayedofasportingorartisticev

3、ent,whereyourprominently.6、Yourcompanytakesastandoryourproductsandtalktoyour5、Potentialcustomerscancometoyourpremisesandseeadisplayorademonstrationofyourproductsandgethands-onexperience.mountsanexhibittoenablecustomerstoseerepresentatives•7^nThepublicareinformedofanewdevelopmentthrough

4、newspaperarticles.Youcaninformthepressbyissuingpressreleases•8、PRcanensurethatyourfirmkeepsahighprofile,andthatpeopleareawareofyourgoodreputationandimage•9、Existingcustomerstelltheirfriendsorcolleaguesaboutyourproductandhopefullyrecommendittothem.10nYourstaffcancallcustomers,orcustomer

5、scancallat匕巳enumbertorequestsalesliteratureoraskforinformation.11>Yourrepcanvisitcustomers:thisisthemosteffectivemethodofpromotion,butalsothemostexpensive.ThestoryoftheSwatchbroadcastaboutthesuccessoftheSwatch.Decidewhetheraretrue(V)orfalse(x).Listentothethesestatements1.Swissluxurywat

6、chmanufacturersweredoingbadlyinthe1980s.2.ElectronicdigitalwatcheswereinventedinSwitzerland•3.ThefirstdigitalwatchesweremanufacturedintheFarEast.technologytomakequartzanaloguewatches.wouldbeeasytorepair.fashionitems,nottimepieces.$30milliononadvertisingintheUSA.4.Accordingtomarketresea

7、rchconsumerspreferredanaloguewatches.5.ETAdevelopedthe6•ETA1snewproduct7.Swatcheswouldbe8.In1985ETAspentsomeeventastedofstrawberries.forcustomerstobuyaSwatchatadiscount•asmanySwatchesascustomerswanted.9.ETApromotedSwatchesbysponsoringsports.Itwasn1tpossibleETAdidn1tproduce10Therewere