企业的营销管理问题附表

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1、表110种小家电的“已签约合同量”以及“意向签约量”表序号12345678910家电名称1.5升热水壶1.8升热水壶2升热水壶0.9升豆浆机1・1升豆浆机1.3升豆浆机2升电饭煲2.5升电饭煲3升电饭煲3.5升电饭煲已签约量（万个）0.82.01.01.02.01.51.11.71.00.5意向签约量（万个）0.30.30.20.50.50.20.41.00.30.4表210种小家电产量•成本关系表千件）家电1357101520253035401924.339.653.5572.9102.6129.6153175.5195.32

2、08.829.826.4643.1258.3179.38111.7141.2166.6191.1208.3227.4310.227.5444.8860.6982.62116.3146.9173.4198.9221.3236.642366.55104.6140.1188.6265.7335.8391441.6491.1515.2526.575.52120.6161.4217.3298.1386.9450.5508.8565.8593.6627.277.52123.6165.6223.1314.2397」462.4522.2580.

3、7609.372879.8126166.6224315380.8434462509.656083085.513517&5240337.5408465495546600931.790.3142.6188.6253.6356.6431.1491.3523.1576.96341032.592.146.2193.4260365.6442503.7536.2591.5650说明：表2中的数据为每种家电在相应产量下的总成本（单位：万元）。表3每种小家电的宣传费用随着销售量变化表千件）家电13571015202530354010.882.33

4、3.634.766.288.6910.9812.9614.7416.4117.5420.962.543.965」96.839.4611.9614.1116.0517.4919.1312.644125.397」19.8512.4414.6916.711&5919.8742.256.389.5912.4516.2322.512&4533.1237.0941.2543.2752.67.2411.0614.3418.7125.2532.7738.1642.7447.5249.8662.677.4311.3314.7219.2126.61

5、33.6339.1643.S648.7851.1872.747.6511.5614.8119.2826.6732.2636.763&8142.8147.0482.94&I912.3815.8720.662&5934.5639.3841.5845.8650.493.118.6613.0816.7621.8330.2136.5141.6243.9448.4653.26103.188.8213.4117.1922.3830.9737.4542.6645.0449.6954.6说明：表3中的数据为每种小家电在相应销售量下的宣传费用（单位

6、：万元）。衣4每种小家电的销售额随订购量变化表千件）家电1234567891011112.622.933.343.151.960.16875.782.189.794.3213.7225.336.346.656.565.174.181.18&797.6102.6314.2826.537.74&45&86&277.183.892.5101.6108432.261.891.2114.7137157.8177.9194.8210.9231.9246.2537.171.9103.5131.6158181.9204.9224.7245.12

7、67.3283.3638.0874.4106.2134.9161.9186.9210.3230.4249.9274.4292.7739.275.3109.3137.9165.1188.7211.6230.8251.8275.5294.684280.2117.1147.8176.8202.3226.7248.7270.3295.2314.9944.3884.8123.7156.1186.8213.6239.5252.9275.2311.9331.81045.586.9126159.6191.5219245.6269.4292.13

8、19.8341.3说明：表4中的数据为每种小家电在相应订购量下的销售额（单位：万元）。表5八个签约订单的签约量表家电订单1234567891010.450.80」0.350.50.250.0820.50.3530.350.450.20.450.450.350.0