8旅游与旅游管理

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1、TeachingOutlineChapterEightTourismandTourismManagement旅游与旅游管理LectureOneTime:2periods(8()m')TeachingObjectives:(教学目标)•了解旅游业的特征及旅游产品；•了解旅行社经营范围和模式。TeachingMethods:(教学方法)教师引导和组织下的学生口主学习，采取小组讨论，达到教学冃标。TeachingProcedures:(教学过程)I.Lead-in(Question-asking)(15m')Questions:

2、1.Whatistourism?Whypeopletravel?Whichindustrydotourismbelongto?(serviceindustry/tertiaryindustry)2.Whataretourismproducts?(thesubstancepeoplecanpurchase一localspecialties,souvenirs,dutyfreeandetc,atourismactivity一mountainclimbing,driftage,carracingandetc,andservice

3、一havingaromanticdinner,abeautyspa,acomfortablehotelroomandetc.)ILDiscussion:(15m‘)Dividetheclassintoseveralgroupstodiscusswhatsegmentsareincludedintravelandtourismindustry.III.Detail-learning(20m‘)1.Threefeaturesofatourismproduct:•intangibility：没有具体形状，客户无法提前试用或查看产

4、品，商户无法展示商品•perishability：高风险产品无法储存•inseparability：产品是边消费边展示给客户，形成了此产品的不可分割性2.Fiveelementsofatourismproduct:•Accommodation•Foodanddrink•Transportation•Events•attractionsIV・GroupPresentation(30m')Dividetheclassinto4groupsandleteachgroupfocusononefeatureorelementofto

5、urismproducts.Askthemtounderstanditaccordingtothetextandthinkaboutsomeexamples・Afterthattheremustbeagroupleaderfromeachgrouptomakeapresentationtothewholeclass・Thereportincludestheunderstandingofthetextandtheexamples.V.AssignmentAskstudentstofindoutsomeinformationt

6、oillustratewheathertravelandtourismistheworldslargestindustryandfindoutitsrelatedbusiness・LectureTwoTime:2periods(80m')TeachingObjectives:(教学目标)•了解不同的酒店类型及管理模式；•了解影响交通工具选择的因素；TeachingMethods:(教学方法)讲解重点内容，通过案例让学生学会分析、思考。TeachingProcedures:(教学过程)I.Review(10m')Checkt

7、hestudents5assignment.Asksomeofthemtomakeareporttothewholeclass・ILLead-inquestions(15nT)1.Doyoukowanykindofaccommodationformintourismindustry?2.Whatareimportantinaccommodationmanagement?3.Whatfactorswillinfluentacustomertochoosedifferentmodesoftransport?Whatarethe

8、sedifferentmodesoftransport?III.Detail-learning(40m')1.Differentaccommodationproviders2.Fiveissuespeopleshouldbeawareinaccommodationmanagement3.Thefacto