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1、英译汉：pyramidmarketing11.TheMicrosoft’srisetoprominencesetoffanexplosionindemandforallthingsdigitalandsparkedtheInternetboom,becauseeveryinvestorlookedattheInternetandconcludedthatifeverythingwasgoingtobedigitized–data,inventories,commerce,booksandentertainment–andtransported
2、andsoldontheInternet,thedemandforInternet-basedproductsandserviceswouldbeinfinite.Thisledtothedot-comstockbubbleandamassiveoverinvestmentinthefiber-opticcableneededtocarryallthenewdigitalinformation.Asaresult,somecompaniestumbledandsomewerestrugglingtostayinbusiness.Keepinm
3、indthatcyberspacepromisesbothopportunitiesandhighrisks.Gobrokebecomebankrupt12.Thepurchaseprocessisinitiatedwhenaconsumerbecomesawareofaneed.ThisawarenessmaystemfromaninternalsourcesuchasstarvationoranexternalsourcesuchasTVcommercialsorpromotions.Awarenessofsuchaneedmotivat
4、estheconsumertosearchforinformationaboutoptionswithwhichtofulfilltheneed.Thisinformationisavailablefromvariedsources.Oncealternativeshavebeenidentifiedthroughthesesources,consumersevaluatetheoptions,payingparticularattentiontothoseattributestheconsumerconsidersvital.Toattra
5、ctmoreregularcustomers,manycompaniescontinuetocommunicatewiththeircustomersafterapurchaseinanefforttoinfluencepost-purchasesatisfactionandbehavior.13.AtinysecondmoonmayoncehaveorbitedEarthbeforecatastrophicallyslammingintotheotherone,atitanicclashthatcouldexplainwhythetwosi
6、desofthesurvivinglunarsatellitearesodifferent.Thissecondmoon,about750mileswide,couldhaveformedfromthesamecollisionbetweentheplanetandaMars-sizedobjectthatscientistssuspecthelpedcreatethemoonweseetoday.ThegravitationaltugofwarbetweentheEarthandmoonslowedtherateatwhichitwhirl
7、s,suchthatitnowalwaysshowsjustonesidetoEarth.Thefarsideofthemoon,whichremainedamysterytheSovietspacecraftfirstsnappedphotosofit,issometimeserroneouslycalledthedarkside,eventhoughithasdaysandnightsjustlikethenearside.14.Desertificationisaccomplishedprimarilythroughthelossofs
8、tabilizingnaturalvegetationandthesubsequentacceleratedsoilerosion.Insomecases,thel
