商务英语第2周教案doc

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1、上海鸿文职业高级中学电子稿教案模板授课教师王彩虹单元授课内容及时间Unit9Marketing2月27日单元教学目标知识目标Understandthedefinitionof“marketing”Learnaboutadvertisements能力目标Know4Psand4CsUsethebasictermsconcerned情感培养目标Realizetheimportanceofmarketresearch单元教学重点theprofessionaltermsoftheinternationalbusine

2、ssEnglish;单元教学难点understandthemainideaoftheinternationalbusiness;useaseriesofreadingskillstosolvethereadingproblem单元教学设计意图和方法Teachingmethods:teachingbyexplanationandspeakingmethodDesireintention:1.Interaction2.Aimtoraisecapabilitiesofstudents3.Learner-cente

3、redteachingprincipleTeachingwhichgetsstudentsinvolvedinspeakingandwhichfocusesonthestudents’needs:(howandwhattheyknow)+3learningstyles+learnersdomostofthetalking.上海鸿文职业高级中学教案教学对象电子商务专业授课日期第2周使用教材中等职业学校教材适用本出版单位高等教育出版社课题Unit9Marketing计划学时2执教人王彩红分析教学目标设计依据Ac

4、cordingtothecoursestandardandexaminationsyllabusEspeciallystudents’knowledgelevel教学目标认知Tohaveadeeperunderstandingof“marketing”能力Tosummarizethemainideaofthepassage情感Touseaseriesofreadingskillstosolvethereadingproblem教学重点Toknowhowtousethesenewwordsandphrases

5、教学难点TOwriteacompositionaccordingtothepassage教学方法Listeningspeakingreadingwriting教学资源recorder教学过程教师活动预设学生活动预设教学意图时间Firstly,findsomeusefulmaterialsontheline,andthenmakeapowerpoint.Secondly,preparesomeinterestingactivitiesaboutthecourse.TohaveadeepUnderstandin

6、gofthePassageaboutthevvmarketingMakestudentshaveaGoodpreparationforThislessonsothattheycanunderstandinclass5导入新课T:ToreviewwhatwehaveLearntlastclassaboutMarketing.thinkoveritandtryto,answerwhattheteacheraskedasmoreastheycanMakestudentsactivelyTakepartinthec

7、lass5讲授新课Step1Detailedreading”TextBWordsPractice:MatchthewordsontheleftReadingtask1:Matchtheadvertisementswiththecontents.Advertisement1:c.aboutthepromotionoffurnitureAdvertisement2:b.abouthuntingforagents/distributorAdvertisement3:a.aboutthepromotionoffur

8、niture(tips:teachthestudentstojudgebytheheadings.)Step2:MatchthewordsontheleftinthetablebelowwiththecorrectChinesetranslationsontheright.Onehasbeendoneforyouasanexample.1.traditional-a.传统的2.guarantee-h.保证3.ma