商务英语泛读第1周教案

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1、商务英语泛读（2册）教案――第1周授课班级10级商务英语1课程名称新编商务英语泛读2第1周内容提要Unit1　PartAText:advertising教学目的及要求Thestudentsshouldbeableto:1.Familiarwiththemainideaofthetext2.Toenablestudentstogettoknowthebasicideaofadvertising3.Toenablestudentstoknowthebasictypesofadverting,advertisingmediaand

2、considerationsinchoosingmedia.4.Retellthetextintheirownwords5.usetheusefulwordsandphrasesproperly教学内容要点1.definitionofadvertising2.typesofadvertising3.Considerationsinchoosingmedia.教学难点和重点considerationsinchoosingmedia:1.letstudentsreadthetextanddiscussthequestionsfi

3、rst2.showstudentssomeexamples3.introducesomebasictheoryandskillswhileillustratingexamples4.practicemakesperfect-assignment5.feedback教学思路或教法设计1．Introducetherelatedinformationandbackgroundofthetext2．Leadingin3.warm-upquestionsAskstudentssomequestionsrelatedtothetextb

4、eforereading4.Explaintheusageofwordsandexpressionsphrasesandsentencestructure5.Askthestudentstodotheexercisesindependently6.explaintheimportantwordsandphrasesandthedifficultsentencesofthetext7.accordingtothetexttoanswersomequestions8.Askstudentstointroducethemainid

5、eaofthetextandthegistof5教学方法：具体内容15minuteseveryparagraph9.Dothetranslation10.AssignmentlIllustrationlDiscussionlEnlighteninglShowingthestudentssomeexamples.Step1:IntroducetherelatedinformationandbackgroundofthetextLead-inWorkBackgroundinformation:Advertisingisakind

6、ofcommunicationofinformationbymedium.Itcanbedividedintocommercialadvertisingandnon-commercialadvertising.CommercialAdvertising{商业广告}Alsoknownasprofit-makingcommercialadvertisingorfinancialadvertising,intermsofprofitsfortheprimarypurposeofadvertising.{{商业广告又称盈利性广告或经

7、济广告，是以盈利为主要目的的广告.}Non-commercialadvertisingisforpublicinterests.1.ADefinitionofAdvertisingAdvertisingcanbedefinedasnonpersonalcommercialmessagestothepublicdesignedtoinformbothestablishedandpotentialcustomers.2.BasictypesofadvertisingAlthoughtypesofadvertisingvaryby

8、tradition,thereareseveralcommontypes:nDirect-actionadvertising:isdesignedtosellafirm’sproductsorservices.Direct-actionadvertisingcanbefurtherdivi