Nielsen IMS - Deliverables for Optimizing MediaMix - Advertiser Report

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1、Nielsen-IMSDeliverablesforOptimizingMediaMixAdvertiserPerspectivePage2Confidential&ProprietaryCopyright©2009TheNielsenCompanyMovieStudiosWhereshouldIadvertisemymovies?Confidential&ProprietaryCopyright©2009TheNielsenCompanyPage3Wheretostart?•Letthesystemprovideyouwitht

2、heoptimalmixofdayparts/programsagainstearlymovieattendersorbymoviegenreOr•AnalyzethedeliveryofpastTVcampaignsforasimilartypeofmovie77.2%ofmaleearlyattenderswerereachedConfidential&ProprietaryCopyright©2009TheNielsenCompanyPage4WhichwebsitescomplimentmyTVschedule?Highe

3、streachingsitesConfidential&ProprietaryCopyright©2009TheNielsenCompanyPage5HowwelldoesmyTVandInternetcampaignworktogether?Over1Madditionalpeople(4.9%)reachedexclusivelybytheInternetTotalcampaignreached82%ofthetargetConfidential&ProprietaryCopyright©2009TheNielsenCompa

4、nyPage6DoIhavetherightproportionofmediatobestreachmytarget?ChangeproportionsofTVandInternettoanalyzenewreachlevelsCampaignswithsimilarreachlevelscanproduceverydifferentfrequenciesThereisgreatbenefittobuildingcampaignsagainstyourspecifictargetgroupConfidential&Propriet

5、aryCopyright©2009TheNielsenCompanyPage7ThankYouConfidential&ProprietaryCopyright©2009TheNielsenCompanyPage8