Nielsen Global Inflation Impact Report October 2013.pdf

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1、THEMiddlEClassStateofMindorShareofWallet?spEndingFlExibiliTyaroundTHEWorldduringinFlaTionaryTiMEsOCTOBer2013THEMiddlEClass

2、sTaTEofMindorsHarEofWallET?Copyright©2013ThenielsenCompany12THEMiddlEClass

3、sTaTEofMindorsHarEofWallET?contentSIntroductIon/SurveyMethodology......4PartI:SPendIngFlexIbIlItyan

4、dconSuMerdIverSItyIncomeisrelative............................................................6Categorieswithstayingpower.............................................8Deconstructingthedemandlandscape................................10Private-labelbrandsarenotforeveryone—yet........................

5、12Strategiestodeploy,marketingleverstopull..........................15SectIonII:countrySnaPShotS:..................17brIcBrazil..........................................................................18Russia........................................................................19India.........

6、.................................................................20China..........................................................................21thebIgthreeUnitedStates.................................................................................22Japan......................................

7、....................................23Germany.....................................................................24countrIeStoWatchbyregIonIndonesia(Asia-Pacific)..................................................................25Mexico(LatinAmerica)..............................................

8、....................26Poland(EasternEurope).................................................................27Canada(NorthAmerica)................................................................28UnitedArabEmirates(MiddleEast)..............................................29THEMiddlEClass

9、sTaTEofM

10、indorsHarEofWallET?Copyright©2013ThenielsenCompany3OVERVIEW•Incomealonedoesnotdictatespendingconsiderations•Greaterspendingflexibilityisreportedamongthosewiththelowestincomes•Unbrandedcereal/grains,fruits,andvegetables