nielsen-social-media-report

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1、STATEOFTHEMEDIA:THESOCIALMEDIAREPORTQ32011SOCIALMEDIA’spopularitycontinuestogrow,connectingpeoplewithjustabouteverythingtheywatchandbuy.KEYFINDINGSWhetherit’sabrandiconinvitingconsumerstoconnectwithacompanyonSocialnetworksandblogscontinuetodominateAmericans’timeonli

2、ne,LinkedIn,anewstickerpromotingananchor’sTwitterhandleoranadvertise-nowaccountingfornearlyaquarteroftotaltimespentontheInternetmentaskingaconsumerto“Like”aproductonFacebook,peopleareconstantlySocialmediahasgrownrapidly–todaynearly4in5activeInternetusersbeingdrivent

3、osocialmedia.ThelatestNielseninsightsprovidesomeanswersvisitsocialnetworksandblogsonexactlyhowpowerfulthisinfluenceisonconsumerbehavior,bothonlineandAmericansspendmoretimeonFacebookthantheydoonanyotherU.S.off.websiteCloseto40percentofsocialmediausersaccesssocialmedia

4、contentfromIntheU.S.,socialnetworksandblogsreachnearly80percentofactiveU.S.theirmobilephoneInternetusersandrepresentthemajorityofAmericans’timeonline.ThevalueofSocialnetworkingappsarethethirdmost-usedamongU.S.smartphoneownersthetimeconsumersspendonlineandonsocialnet

5、worksandblogscontinuestogrow,mostvisiblethroughtheinfluenceonpurchasedecisions.Forinstance,60Internetusersovertheageof55aredrivingthegrowthofsocialnetwork-ingthroughtheMobileInternetpercentofpeoplewhousethreeormoredigitalmeansofresearchforproductAlthoughalargernumber

6、ofwomenviewonlinevideoonsocialnetworkspurchaseslearnedaboutaspecificbrandorretailerfromasocialnetworkingandblogs,menaretheheaviestonlinevideousersoverallstreamingmoresite.Forty-eightpercentoftheseconsumersrespondedtoaretailer’soffervideosandwatchingthemlongerpostedon

7、FacebookorTwitter.70percentofactiveonlineadultsocialnetworkersshoponline,12percentmorelikelythantheaverageadultInternetuserAstheinfluenceofsocialmedia–andthoseusingsocialmedia–continuesto53percentofactiveadultsocialnetworkersfollowabrand,while32grow,it’scrucialfortra

8、ditionalmedia,retailers,brandsandadvertiserstopercentfollowacelebrityunderstandhowdifferentconsumersegmentsuseandsharecontent.Nielsen’sAcr