Nielsen-Paid-Social-Media-Adv-Report-2013

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1、PaidSocialMediaadvertiSingIndustryupdateandbestpractIces2013MethodologyexecutIvesuMMaryasurveycommissionedbyvizu,anielsensocialmediahasgrownexponentially.oneoutofevery7peopleintheworldhascompany,ofmorethan500u.s.digitalaFacebookpage.nearly4in5activeinternetusersvisitsocialnetworksandblogs.market

2、ingandmediaprofessionalswasaccordingly,marketersareflockingtothemedium.Whereastheircustomersareconductedbydigidayinseptemberadoptingthemediumwithpurpose,however,marketersareapproachingwith-october2012oncurrentattitudesandcaution.Marketersareincreasingbudgetsandusingsocialmediainconjunctionpracti

3、cesregardingpaidsocialmediawithotheradvertisingchannels,butreturnoninvestment(roI)continuestobeadvertising.participantswerecontactedaquestion.Forthissurvey,wefocusedspecificallyonwhatmarketersweredoingviaemailandaskedtotakeanonlinearoundpaidsocialmediaadvertising.survey.participantswerefirstaske

4、dto•paidsocialmediaadvertisingisgrowing–threequartersofadvertiserssurveyedidentifythemselvesasabrandMarketer,indicatedthattheyusethischannel,and64percentofadvertiserssaidtheywereMediaagency,orpublisher/socialincreasingtheirpaidsocialmediaadvertisingbudgetsin2013,thoughfortheplatform.eachparticip

5、antwasthenmostparttheincreaseismodest.presentedwithquestionsabouttheirapproachtopaidsocialmediaadvertising•tofundthisincrease,advertisersareshiftingbudgetfromonlineandofflinespecifictothatclassification.resultswerebudgetsintopaidsocialmediaadvertising.summarizedandcross-tabbedinorderto•advertise

6、rsareincreasinglyviewingpaidsocialmediaadvertisingasanidentifyconsistenciesorinconsistenciesintegrated,cross-platformtactic,andarerunningitinconjunctionwithotherineachconstituent’sviewpointsregardingonlineandofflinemedia.paidsocialmediaadvertisingin2013andopportunitiestoimprovetheoutlook.a•paids

7、ocialmediaadvertisingisprimarilybeingusedtosupportbranding-relatedsynopsisofthoseresultsispresentedinefforts.asaresultofthisandtheincreasinglycross-platformwaythatadvertisersthiswhitepaper.areusingthemedium,advertisers“would