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1、DeLaSalleUniversityGraduateSchoolofBusinessTHEBODYSHOPACC511MProf.RaymondQueddeng1stTerm,S.Y.2010-2011GROUPIIChungtuyo,MyrnaVictoriaEslabon,RonaldoGonzales,RosvieMacapinlac,Ronald9I.STATEMENTOFTHEPROBLEMIntheearlytomiddleof1990’s,TheBodyShopsurged,postingatleast20%ofrevenuegr
2、owtheach.However,becauseoftherapidexpansionwhichtarnishedtheimageofTheBodyShop,coupledbytheentryofseveralcompetitors,growthsloweddowntoaround8%in2000s.AnitaRoddick,thefounderofTheBodyShop,steppeddownasCEOin1998andwasreplacedbyPatrickGournaywhomadeseveralorganizationalchangesa
3、ndre-alignments.Whiletherevenuesgrewby13%,thepre-taxprofitdeclined21%,whichisbelowmanagement’sexpectations.RoddickandGournayrequestedforecastforthenextthreeyears,tobepresentedsansthetechnicaltermsandshouldbeeasilygraspable.Basedonthe3-pointstrategythatwillbeimplementedbyCEOPa
4、trickGournay,wecanseethatBodyShopwillfocusonthreemajoravenues,namely:Marketing,Finance,andSocialResponsibility.1.Enhancebrandthroughafocusedproductstrategyandincreasedinvestmentinstores;-MARKETING2.Operationalefficienciesinoursupplychainbyreducingproductandinventorycosts-FINA
5、NCIAL3.Reinforceourstakeholderculture–CSRAsahypotheticalconsultanttotheBodyShop,thegroupwillendeavourtoproposeamulti-facetedsolutionthatthecompanycanapplytoimprovetheirmid-tolong-termgrowthandprofitability.Itisastrategythatinvolvesthedifferentareasofoperations,withemphasisont
6、hefinancialconcerns,andthatwillsatisfythesocialandenvironmentalgoalsofAnitaRoddick.II.OBJECTIVESa.Tomakefinancialprojectionsgivenlimitedinformationandspecifiedmarketconditionb.Tousereiterationtosolvethecircularityofdebtandinterestexpensec.Tomakemeaningfulrecommendationwithreg
7、ardtofutureearningsandfinancialrequirementsbasedonthefinancialprojectionsd.Tosimplifythefinancialtermstomakethemaccessibletonon-financialpeople.III.AREASOFCONSIDERATION/ASSUMPTIONSTheprimaryconcernwillbetoimprovetheafter-taxprofitabilityofthecompanyusingfinancialmodellingthro
8、ughtheoptimalmixofcostandsalescomponents.Theinformationstatedintheca
