Business English 教案

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1、UnitEstablishingBusinessRelationsI.TeachingAimsAfterstudyingthisunit,thestudentsmay:1.knowtheimportanceofestablishingbusinessrelations;2.understanddifferentwaysofestablishingbusinessrelations;3.masterkeywordsandsentencesinbusinesscontact,andmakeconversationsonestablishingbusinessrelations.II.

2、TeachingFocuses1.keywordsandsentences2.practiceoftheEnglishinestablishingbusinessrelationsIII.TeachingAidMulti-mediaIV.TeachingArrangement2classhoursV.TeachingProcedureStep1:LeadinginBriefIntroduction:Theestablishmentofbusinessrelationsisoneoftheimportantthingsinthefieldofforeigntradeasaforei

3、gn-tradefirmneedsextensivebusinessconnectionstomaintainorexpanditsbusinessactivities.Tradersmustnotonlydoeverythingpossibletoconsolidatetheirestablishedrelationswithfirmshavingpreviousbusinessbutalsodeveloptheirtradebysearchingfornewconnectionsfromtimetotime.Tofindoutwhomafirmisdealingwith,in

4、formationisobtainablethroughdifferentchannels.(Theteacherasksthestudentstothinkasmanychannelsastheycanthatareassociatedwithestablishingbusinessrelationsandfindssomestudentstogivetheiranswers.)Toestablishbusinessrelationswithprospectivedealersisoneofthevitalimportantmeasuresbothforanewlyestabl

5、ishedfirmandanoldonethatwishestoenlargeitsbusinessscope.Businessrelationscanbeestablishedthroughthefollowingchannels:1)Banks;2)Tradedirectory;(贸易行的行名录)3)Chinesecommercialcounselor’sofficeinforeigncountries;（中国驻外商务处）4)Businesshousesofthesametrade;(同业商行)5)Advertisements;(Publications)6)Tradefai

6、rsandexhibitions;7)Overseaschambersofcommerce;(海外商会)8)Introductionfrombusinessconnections;9)TheInternet；10)Yourbranchofficesabroad;11)PublicationsAftergettingtheinformation,letters,e-mails,etc.canbeusedtomakecontactwiththecompany,oryoucancometothecompanytofindmoreinformationabouttheproductsin

7、person.Page2of10在国际贸易中，虽然进口商与出口商不在同一个国家，相距千里，了解对方的情况非常困难，但仍有一些渠道可以使进出口商互相了解。1．国外银行可以提供有关当地出口商的材料，如公司的名称和地址等。2．西方国家几乎每个城市都有一个商会。商会的成员就是当地的商人和企业主等。商会的任务就是搜集信息和为其他成员提供业务机会。3．也可在驻外大使馆或领事馆的商务参赞出了解当地的有关商业资料。4．也可通过阅读报纸广告，发现潜在客户。5．也可以经朋友介绍结识新公司。6．我国每