《超越可用性》ppt课件

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1、TrinityModel(TM)JinsooKimPh.D.inHCIHeadofY!KUEDHeadofY!KProductCouncilMotivationtomakeTMToexplainproductdevelopmentinaconsistentmannerTherearemanytheoriesbuttheyarenotrelatedoneanotherconsistentlyToprovideproductplannersacompleteframeworkProductplannersoftenomitcriticalfactorssuchasuserorbusinessT

2、omakeasimplifiedmodelforeasymemoryanduseToutilizewhatislearned,weneedtoeasilyretrieveitHuman-ComputerInteractionGOALCHOIoutputinputarticulation(execution)(evaluation)observationperformancepresentationInterface(world)Human-ComputerInteraction?Whenapersonisusingacomputer,he/sheistryingtodosomething‘

3、Human-workinteraction’withthecomputerasanintermediaryTerryWinogradatStandfordUniversityProductinsteadofworkProductiswhatacompanymakesanddelivertousersProductisnotanyproductbutcomputermediatedinteractiveproductWithwhichInteractionthroughcomputerstillmattersBusinessconsiderationinHCIReturnsoninvestm

4、entofHCIHelpdecisionmaking(research)DecreaseCommunicationcost(ex,UML)SavedevelopmentandmaintenancecostProvidegoodprocessesReduceCustomerCarecostByreducingbugsIncreasekeyperformanceindex(KPI)BydirectlyincreasetrafficorrevenuethroughbetterusabilityUnderlyingassumptionsforbusinesscontributionHCImake

5、qualityproductenhanceuserexperienceIncreaseKPI(pvs,uvs,revenue)ButHCI’sperspectivesometimesconflictswithbusiness’inpracticeHCIvs.BusinessProductsuccessvs.BusinesssuccessSuccessfulcommunitiesinKoreafailedinbusinessIloveschool,freechalBusinessdecisionex)MMSmobilemenulocationby#ofclicksoramountofre

6、venue?Businessmodelvs.userexperienceex)OftentimesadsareannoyingUsabilityvs.KPIex)NewslistpageformorePVsQuantityofcontentex)usersatisfactionvs.contentcostTrianglemodelAccordingtoLarryKeeleyofDoblinGroup,theabovethreequalitieswillproduceaproductthatcanbedeveloped,canmakemoney,andthatpeopleactuallywa

7、nt.VenndiagrammodelUserdesirabilityTechnicalfeasibilityBusinessviabilityTrinityModel(TM)IPHB(added)B:BusinessH:HumanP:ProductI:InterfaceIndirectlyinfluenceH-PinteractionInsteadofcomputerVariousAspectsofTMProcessR