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1、山东交通学院毕业论文IntroductionWal-MartStores,Inc.wasfoundedbyAmericanretaillegendMr.SamWaltoninArkansasin1962.Overfortyyearslater,ithasbecometheworld’slargestprivateemployerandretailer,oneoftheFortune500andhasbeenamongthemostvaluablebrandsformanyyears.Thecompanyemploysover1.8millionassociateswor
2、ldwideandoperatesmorethan6,600unitsin16countries.Wal-Martservesmorethan176millioncustomersworldwideperweek.Wal-MartisthelargestgroceryretailerintheUnitedStates,withanestimated20%oftheretailgroceryandconsumablebusiness.Besides,itisalsothelargesttoysellerintheUnitedStates,withanestimated22
3、%oftheretailtoybusiness,havingsurpassedToys"R"Usinthelate-1990s.Internationally,Wal-MartoperatesinMexicoasWalmex,intheUnitedKingdomasASDAandinJapanasTheSeiyuCo.,Ltd.In2006,Wal-Mart'sinternationaloperationsaccountedforapproximately20.1%oftotalsales.Wholly-ownedoperationsarelocatedinArgent
4、ina,Brazil,Canada,SouthKorea,PuertoRico,andtheUnitedKingdom.Wal-Mart'sinvestmentsoutsideNorthAmericahaveproducedmixedresults.RecentlyWal-MartmovedtosellitsretailoperationsinSouthKoreaandGermany.Today,withover2.1millionassociatesworldwide,Wal-Martoperatesmorethan8,400unitsin15countriesund
5、er55differentbanners,andservesmorethan200millioncustomersperweek.Wal-Marthad$405billioninannualsalesinfiscalyear2010(FYE10,Feb.1,2009toJan.31,2010).Thecharitablegivingnumbersincludingcashandin-kindgiftswasmorethan$512millioninFYE10;a20%increaseoverthepreviousyear’sgiving.In2010,Wal-Martr
6、egainedtheseatatthetopoftheFortune500,andrankedfirstamongretailersinFortuneMagazine’s2010MostAdmiredCompaniessurvey.ChinahasbecomeWal-Mart’ssecondlargestmarketintheworldfollowingAmericaandChinaisgraduallybecomingitsmostimportantoverseasmarket.ContinuingtomaintainitsleadershipinChina'sret
7、ailmarketwillbeWal-Mart’smainobjective.TheanalysisandstudyofWal-Mart’smarketingstrategieswillprovideastrongreferencetopeopleengaginginretailindustryandhaveaprofoundinfluenceontheprosperityanddevelopmentofourretailindustry.Beforethispaper,manyscholarshaveresearchedWal-Mart
