资源描述：
《BEC高级真题第3辑精听》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、BEC高级真题第3辑精听:Test1-PartOne(1)Goodmorning,ladiesandgentlemen.I'mhonouredtohavethisopportunitytotalktoyou.Eightyearsago,Iboughtmyfirstcomputer,butIsoondiscoveredthatwhereIlived,itwasdifficulttofindaccessoriesforthatparticularmake.Thatmademerealisethato
2、therpeoplemusthavethesameproblem.ThenIfoundthatforeignmagazinescontainedplentyofadvertisementsofmailordercompanies,soIstartedbuyingsparepartsandthingsthatwayandsellingthemontomyfriendsatasmallprofit.Thatwashowmycompany,Manshee,wasborn.Fouryearslater,
3、Mansheewasmakingaprofitandhadreachedaturnoverofsixmillionpounds.Wehadfourdirectors-myselfandthreeofmyfriends-plusastaffofseventeen.Theculturewasyoungandtheworkingenvironmentdidn'thaveanystructure.Thecompanyjustgrewandgrewwithitsownmomentum,andeveryth
4、ingwedidseemedtostrikelucky.Ifweneededtobuysomeequipmentorredecoratethesalesoffice,wedecidedyesornoinisolation,onlytakingtheshortterm-usuallythecashflowforthatmonth-intoaccount.However,themarketbecameincreasinglycutthroat,andthatledtofallingmargins.W
5、erealised,ratherunwillingly,thatthetimehadcometostructureourfuture,butwedidn'treallyhavemuchideahowtosetaboutit.Sowewenttoafirmofconsultantswhospecialiseinhelpingsmallbusinesses,anditprovedaturningpoint.Theyinsistedthatwefourdirectorssitdownandrankou
6、rinvestmentsinorderofimportanceforthecomingyears.Itseemsobviousnow,butwe'dneverrealisedthevalueofdoingitbefore.Test1-PartOne(2)Initially,wesetoutstrategicandfinancialtargetsforthenextthreeyears,andnowwe'repleasedwithjusthowmanyofthoseobjectiveswe'vem
7、et.Thevalueofbringinginoutsideexpertisewasthatitgaveusobjectivity.It'ssoeasytotakethingsforgranted,andtogooninthesamemindset.Usingconsultantsmeantwereceivedinvaluableadviceonourbusinesspriorities.Planninghasallowedustomakenotableimprovements.Forinsta
8、nce,bysegmentingourcustomerbase,werealisedthatwecouldputourcustomers,currentlyinexcessofathousand,intofourdistinctgroups,accordingtotheirbuyingbehaviour.Thatmadeusrealisewecouldincreasesalesifweallocateddifferentpeopletodealwitheachgroup.Sowesetupfou
