bec中级真题集第辑

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1、第3辑阅读【TEXT1】　　『part1』　1ItwouldbeadvisableforFlackstoconsultcustomersbeforedevelopinganewproduct.　　2ProducinggoodsforspecialistmarketsmightincreaseFlacks'profits.　　3Flacksmayneedtochangethefunctionofoneofitsfacilities.　4Flacksshouldutiliseitscurrentexperti

2、setoenteradifferentmarket.　5Flacksmayneedtoconsiderclosingitscurrentproductionfacility.　　6Flacksshoulddeveloptheconnectionsithasestablishedwithleadingretailers.　7Expandingtheproductrangewouldnotbeaproblemfortheworkforce.　FlacksisaUK-basedcompanythatproduc

3、esfashionaccessoriesforwomen.Howcanitcontinue　togrowitsbusiness?　　　ASusanFalmer　　Facedwithashrinkingmarket,cheapimportsandcompetitivepricing,Flackswillhavetowork　　hardtoincreaseitsmargins.Theyneedtomoveintoamorepromisingmarket,onewheredemand　isgrowingandw

4、herethecompanycanexploitexistingskillsandcontacts.Theycouldthinkabout　　brandextension-thiswouldnotbeagiantleapandthesalesforcewouldtakeitinitsstride.Also,　theywouldn'tneedtore-equiptheirfactoryandcouldusenon-UKsourcingiffacilitiesherearein　shortsupply.　BM

5、esutGuzel　　　Theyhavethefundamentalsofasurvivalstrategyinamarketwhereoutsourcedmanufactureandbranddifferentiationholdthekeytosuccess.Ithinktheyshouldinitiallylocatesomeoftheirproductioninanothercountry,wheremanufacturingqualitytendstobebetteranditiseasiert

6、omeetchangingcustomerdemands.ButtheyshouldalsoregularlymonitorproductioninBritainandthinkaboutoutsourcingallthisworkabroadatsomepointiftheyneeditdonefaster.Thecompanyshouldcontinuetoworkoninnovativeproducts,andthoroughmarketresearchwillhelptoensureanynewi

7、deasarewellreceived.　CGaryWilmot　Inordertobeattheirrivalsinahighlycompetitivemarket,Flacksshouldensuretheirproductsareattractiveandbuildontheirrelationshipswiththebigstoresratherthantryingtogoitaloneandmarketdirectly.Theyshouldalsoconsiderrefocusingproduc

8、tionbyusingtheirUKfactoryforhigh-specificationproducts.Theycouldeventuallybuildmoreproductionoverseasinacycleofcontinuousdevelopment.　　　DMichalKaminski　　Thedemandforfashionaccessoriesisrelativelyflatandthecompanysho