bec中级真题第三辑

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1、教育联展网—中国最实效的教育培训门户网站www.theA.cnBEC中级真题第三辑本试题来源于教育联展网，更多商务英语资料与考试试题：http://www.thea.cn/xbec/TEST1PARTONEB1ItwouldbeadvisableforFlackstoconsultcustomersbeforedevelopinganewproduct.D2ProducinggoodsforspecialistmarketsmightincreaseFlacks'profits.C3Flacksmayneedtochangethefunctionofoneofitsfacilities.A

2、4Flacksshouldutiliseitscurrentexpertisetoenteradifferentmarket.B5Flacksmayneedtoconsiderclosingitscurrentproductionfacility.C6Flacksshoulddeveloptheconnectionsithasestablishedwithleadingretailers.A7Expandingtheproductrangewouldnotbeaproblemfortheworkforce.FlacksisaUK-basedcompanythatproducesfashio

3、naccessoriesforwomen.Howcanitcontinuetogrowitsbusiness?ASusanFalmerFacedwithashrinkingmarket,cheapimportsandcompetitivepricing,Flackswillhavetoworkhardtoincreaseitsmargins.Theyneedtomoveintoamorepromisingmarket,onewheredemandisgrowingandwherethecompanycanexploitexistingskillsandcontacts.Theycouldt

4、hinkaboutbrandextension-thiswouldnotbeagiantleapandthesalesforcewouldtakeitinitsstride.Also,theywouldn'tneedtore-equiptheirfactoryandcouldusenon-UKsourcingiffacilitieshereareinshortsupply.BMesutGuzelTheyhavethefundamentalsofasurvivalstrategyinamarketwhereoutsourcedmanufactureandbranddifferentiatio

5、nholdthekeytosuccess.Ithinktheyshouldinitiallylocatesomeoftheirproductioninanothercountry,wheremanufacturingqualitytendstobebetteranditiseasiertomeetchangingcustomerdemands.ButtheyshouldalsoregularlymonitorproductioninBritainandthinkaboutoutsourcingallthisworkabroadatsomepointiftheyneeditdonefaste

6、r.Thecompanyshouldcontinuetoworkoninnovativeproducts,andthoroughmarketresearchwillhelptoensureanynewideasarewellreceived.CGaryWilmotInordertobeattheirrivalsinahighlycompetitivemarket,Flacksshouldensuretheirproductsareattractiveandbuildontheirrelationshipswiththebigstoresratherthantryingtogoitalone

7、andmarketdirectly.TheyshouldalsoconsiderrefocusingproductionbyusingtheirUKfactoryforhigh-specificationproducts.Theycouldeventuallybuildmoreproductionoverseasinacycleofcontinuousdevelopment.DMichalKaminskiThedeman