bec中级真题第三辑阅读及答案解析版

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1、TEST1PARTONEB1ItwouldbeadvisableforFlackstoconsultcustomersbeforedevelopinganewproduct.D2ProducinggoodsforspecialistmarketsmightincreaseFlacks'profits.C3Flacksmayneedtochangethefunctionofoneofitsfacilities.A4Flacksshouldutiliseitscurrentexpertisetoenter

2、adifferentmarket.B5Flacksmayneedtoconsiderclosingitscurrentproductionfacility.C6Flacksshoulddeveloptheconnectionsithasestablishedwithleadingretailers.A7Expandingtheproductrangewouldnotbeaproblemfortheworkforce.FlacksisaUK-basedcompanythatproducesfashion

3、accessoriesforwomen.Howcanitcontinuetogrowitsbusiness?ASusanFalmerFacedwithashrinkingmarket,cheapimportsandcompetitivepricing,Flackswillhavetoworkhardtoincreaseitsmargins.Theyneedtomoveintoamorepromisingmarket,onewheredemandisgrowingandwherethecompanyca

4、nexploitexistingskillsandcontacts.Theycouldthinkaboutbrandextension-thiswouldnotbeagiantleapandthesalesforcewouldtakeitinitsstride.Also,theywouldn'tneedtore-equiptheirfactoryandcouldusenon-UKsourcingiffacilitieshereareinshortsupply.BMesutGuzelTheyhaveth

5、efundamentalsofasurvivalstrategyinamarketwhereoutsourcedmanufactureandbranddifferentiationholdthekeytosuccess.Ithinktheyshouldinitiallylocatesomeoftheirproductioninanothercountry,wheremanufacturingqualitytendstobebetteranditiseasiertomeetchangingcustome

6、rdemands.ButtheyshouldalsoregularlymonitorproductioninBritainandthinkaboutoutsourcingallthisworkabroadatsomepointiftheyneeditdonefaster.Thecompanyshouldcontinuetoworkoninnovativeproducts,andthoroughmarketresearchwillhelptoensureanynewideasarewellreceive

7、d.CGaryWilmotInordertobeattheirrivalsinahighlycompetitivemarket,Flacksshouldensuretheirproductsareattractiveandbuildontheirrelationshipswiththebigstoresratherthantryingtogoitaloneandmarketdirectly.TheyshouldalsoconsiderrefocusingproductionbyusingtheirUK

8、factoryforhigh-specificationproducts.Theycouldeventuallybuildmoreproductionoverseasinacycleofcontinuousdevelopment.DMichalKaminskiThedemandforfashionaccessoriesisrelativelyflatandthecompanyshouldconsiderexploitingnichemarketstoim