BEC中级真题第三辑阅读和答案解析版

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1、..TEST1PARTONEB1ItwouldbeadvisableforFlackstoconsultcustomersbeforedevelopinganewproduct.D2ProducinggoodsforspecialistmarketsmightincreaseFlacks'profits.C3Flacksmayneedtochangethefunctionofoneofitsfacilities.A4Flacksshouldutiliseitscurrentexpertisetoenteradiff

2、erentmarket.B5Flacksmayneedtoconsiderclosingitscurrentproductionfacility.C6Flacksshoulddeveloptheconnectionsithasestablishedwithleadingretailers.A7Expandingtheproductrangewouldnotbeaproblemfortheworkforce.FlacksisaUK-basedcompanythatproducesfashionaccessoriesf

3、orwomen.Howcanitcontinuetogrowitsbusiness?ASusanFalmerFacedwithashrinkingmarket,cheapimportsandcompetitivepricing,Flackswillhavetoworkhardtoincreaseitsmargins.Theyneedtomoveintoamorepromisingmarket,onewheredemandisgrowingandwherethecompanycanexploitexistingski

4、llsandcontacts.Theycouldthinkaboutbrandextension-thiswouldnotbeagiantleapandthesalesforcewouldtakeitinitsstride.Also,theywouldn'tneedtore-equiptheirfactoryandcouldusenon-UKsourcingiffacilitieshereareinshortsupply.BMesutGuzelTheyhavethefundamentalsofasurvivalst

5、rategyinamarketwhereoutsourcedmanufactureandbranddifferentiationholdthekeytosuccess.Ithinktheyshouldinitiallylocatesomeoftheirproductioninanothercountry,wheremanufacturingqualitytendstobebetteranditiseasiertomeetchangingcustomerdemands.Buttheyshouldalsoregular

6、lymonitorproductioninBritainandthinkaboutoutsourcingallthisworkabroadatsomepointiftheyneeditdonefaster.Thecompanyshouldcontinuetoworkoninnovativeproducts,andthoroughmarketresearchwillhelptoensureanynewideasarewellreceived.CGaryWilmotInordertobeattheirrivalsina

7、highlycompetitivemarket,Flacksshouldensuretheirproductsareattractiveandbuildontheirrelationshipswiththebigstoresratherthanword完美格式..tryingtogoitaloneandmarketdirectly.TheyshouldalsoconsiderrefocusingproductionbyusingtheirUKfactoryforhigh-specificationproducts.

8、Theycouldeventuallybuildmoreproductionoverseasinacycleofcontinuousdevelopment.DMichalKaminskiThedemandforfashionaccessoriesisrelativelyflatandthecompanyshouldconsiderexploitingnich