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ID:41363601
大小:202.50 KB
页数:49页
时间:2019-08-23
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1、..TEST1PARTONEB1ItwouldbeadvisableforFlackstoconsultcustomersbeforedevelopinganewproduct.D2ProducinggoodsforspecialistmarketsmightincreaseFlacks'profits.C3Flacksmayneedtochangethefunctionofoneofitsfacilities.A4Flacksshouldutiliseitscurrentexpertisetoenteradiff
2、erentmarket.B5Flacksmayneedtoconsiderclosingitscurrentproductionfacility.C6Flacksshoulddeveloptheconnectionsithasestablishedwithleadingretailers.A7Expandingtheproductrangewouldnotbeaproblemfortheworkforce.FlacksisaUK-basedcompanythatproducesfashionaccessoriesf
3、orwomen.Howcanitcontinuetogrowitsbusiness?ASusanFalmerFacedwithashrinkingmarket,cheapimportsandcompetitivepricing,Flackswillhavetoworkhardtoincreaseitsmargins.Theyneedtomoveintoamorepromisingmarket,onewheredemandisgrowingandwherethecompanycanexploitexistingski
4、llsandcontacts.Theycouldthinkaboutbrandextension-thiswouldnotbeagiantleapandthesalesforcewouldtakeitinitsstride.Also,theywouldn'tneedtore-equiptheirfactoryandcouldusenon-UKsourcingiffacilitieshereareinshortsupply.BMesutGuzelTheyhavethefundamentalsofasurvivalst
5、rategyinamarketwhereoutsourcedmanufactureandbranddifferentiationholdthekeytosuccess.Ithinktheyshouldinitiallylocatesomeoftheirproductioninanothercountry,wheremanufacturingqualitytendstobebetteranditiseasiertomeetchangingcustomerdemands.Buttheyshouldalsoregular
6、lymonitorproductioninBritainandthinkaboutoutsourcingallthisworkabroadatsomepointiftheyneeditdonefaster.Thecompanyshouldcontinuetoworkoninnovativeproducts,andthoroughmarketresearchwillhelptoensureanynewideasarewellreceived.CGaryWilmotInordertobeattheirrivalsina
7、highlycompetitivemarket,Flacksshouldensuretheirproductsareattractiveandbuildontheirrelationshipswiththebigstoresratherthanword完美格式..tryingtogoitaloneandmarketdirectly.TheyshouldalsoconsiderrefocusingproductionbyusingtheirUKfactoryforhigh-specificationproducts.
8、Theycouldeventuallybuildmoreproductionoverseasinacycleofcontinuousdevelopment.DMichalKaminskiThedemandforfashionaccessoriesisrelativelyflatandthecompanyshouldconsiderexploitingnich
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