bec中级真题集第3辑

《bec中级真题集第3辑》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、第3辑阅读【TEXT1】『part1』1ItwouldbeadvisableforFlackstoconsultcustomersbeforedevelopinganewproduct.2ProducinggoodsforspecialistmarketsmightincreaseFlacks'profits.3Flacksmayneedtochangethefunctionofoneofitsfacilities.4Flacksshouldutiliseitscurrentexpertisetoenteradifferentmarket.5Fl

2、acksmayneedtoconsiderclosingitscurrentproductionfacility.6Flacksshoulddeveloptheconnectionsithasestablishedwithleadingretailers.7Expandingtheproductrangewouldnotbeaproblemfortheworkforce.FlacksisaUK-basedcompanythatproducesfashionaccessoriesforwomen.Howcanitcontinuetogrowitsb

3、usiness?ASusanFalmerFacedwithashrinkingmarket,cheapimportsandcompetitivepricing,Flackswillhavetoworkhardtoincreaseitsmargins.Theyneedtomoveintoamorepromisingmarket,onewheredemandisgrowingandwherethecompanycanexploitexistingskillsandcontacts.Theycouldthinkaboutbrandextension-t

4、hiswouldnotbeagiantleapandthesalesforcewouldtakeitinitsstride.Also,theywouldn'tneedtore-equiptheirfactoryandcouldusenon-UKsourcingiffacilitieshereareinshortsupply.BMesutGuzelTheyhavethefundamentalsofasurvivalstrategyinamarketwhereoutsourcedmanufactureandbranddifferentiationho

5、ldthekeytosuccess.Ithinktheyshouldinitiallylocatesomeoftheirproductioninanothercountry,wheremanufacturingqualitytendstobebetteranditiseasiertomeetchangingcustomerdemands.ButtheyshouldalsoregularlymonitorproductioninBritainandthinkaboutoutsourcingallthisworkabroadatsomepointif

6、theyneeditdonefaster.Thecompanyshouldcontinuetoworkoninnovativeproducts,andthoroughmarketresearchwillhelptoensureanynewideasarewellreceived.CGaryWilmotInordertobeattheirrivalsinahighlycompetitivemarket,Flacksshouldensuretheirproductsareattractiveandbuildontheirrelationshipswi

7、ththebigstoresratherthantryingtogoitaloneandmarketdirectly.TheyshouldalsoconsiderrefocusingproductionbyusingtheirUKfactoryforhigh-specificationproducts.Theycouldeventuallybuildmoreproductionoverseasinacycleofcontinuousdevelopment.DMichalKaminskiThedemandforfashionaccessoriesi

8、srelativelyflatandthecompanyshouldconsiderexploitingnichemarketstoim