吉林石化公司碳纤维产品营销策略研究

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1、V847H.中国近代第一所大学FOUNDEDIN1895表,次iTIANJiNUNIVERSITY工程硕士学位论文领域：工业工作者姓名：齐志军指导教师：劳旨罢固圍企业导师：田霜高级工程师天津大学研究生院2005年6月ABSTRACTThetextdeeplyanalyzedsuchcurrentinfluencefactorsasfheenvironmentandresourcesforJilinPetrochemicalCompanybymodemmarketingtheoryandenterprisestrategi

2、cmanagementtheory,incombinationwithinternationalanddomesticcarbonfiberindustrypresentsituationanddevelopmenttrend.ItconfirmtheJiliaPetrochemicalCompany'stargetmarketanddefinesthefuturemarketingcombinationstrategyofcarbonfiberthroughmarketsegmentsandmarketdemandfo

3、recast.ThetexthasfirstintroducedtheworldandChinesecarbonfiberindustrypresentsituationanddevelopingtrend，describedthepresentsituationofJilinPetrochemicalCompany.AndanalyzingthemacroscopicenvironmentofJilinPetrochemicalCompanywithmodemmarketsaletheoreticalandenterp

4、risestrategicmanagementtheoiy.Studyingandanalyzingthepoliticallegalenvironment，theeconomicenvironmental,thesocialenvironmentalandthescienceandtechnologyenvironmentalforJilinPetrochemicalCompanywithPESTmethod.AlsoitadoptfivestrengthmodelofPottertoanalyzeandcompare

5、withthecompetitors,suppliers,distributorsandpotentialcompetitorsandsubstitutes*AdoptSWOTmethod,thetextmadefurtheranalysesofthestrength,weakness,opportunityandthreattoJilinPetrochemicalCompany.Onthebaseoftheabove,takingtheexampleofarchitecturalformarketsegments,th

6、etextsetupthepredictionmodelofChinacarbonfiberbyusingtheoperationresearchtheory,andpredictthecarbonfiberdemandforfutures，establishedgoalmarketofJilinPetrochemicalCoropany.Thistexthasestablishedthesalecombinationstrategyaccordingtoenterprisegoalmarketfinallyinclud

7、ingproducttactful,pricetactful,channelstrategy，promotestomarketingstrategy-AtthesametimehaveputforwardJilinPetrochemicalCompanythespecificmeasureofcontrolandthemarketsaletactfulenforcementofthecompany'sproductofcarbonfibei.Keywords:carbonfiberindustryenvironmenta

8、nalysismarketsegmentsdemandforecastmarketingstrategy独创性声明本人声明所呈交的学位论文是本人在导师指导下进行的研究工作和取得的研.究成果，除了文中特别加以标注和致谢之处外’论文中不包含其他人已经发表或撰写过的研究成果，也不包含为获得天津大学或其他教育机构的学位或证书