吉林石化公司碳纤维产品营销策略分析

《吉林石化公司碳纤维产品营销策略分析》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、ABSTRACTThetextdeeplyanalyzedsuchcurrentinfluencefactorsastheenvirom'nentandresourcesforJilinPetrochemicalCompanybymodemmarketingtheoryandenterpriseslrategicmanagementtheory,incombinationwithinternationalanddomesticcarbonfiberindustrypresentsituationanddevelopmenttrend．Itc

2、onfirmtheJilinPetrochemicalCompany’Stargetmarketanddefinesthefuturemarketingcombinationstrategyofcarbonfiberthroughmarketsegmentsandmarketdemandforecast．ThetexthasfirstintroducedtheworldandChinesecarbonfiberindusffypresentsituationanddevelopingtrend，describedthepresentsitu

3、ationofJilinPetrochemicalCompany．AndanalyzingthemacroscopicenvironmentofJilinPetrochemicalCompanywithmodemmarketsaletheoreticalandenterprisestrategicmanagementtheory．Studyingandanalyzingthepoliticallegalenvironment，theeconomicenvironmental，thesocialenvironmentalandthescien

4、ceandtechnologyenvironmentalforJilinPetrochemicalCompanywithPESTmethod．AlsoitadoptfivestrengthmodelofPottertoanalyzeandcomparewiththecompetitors，suppliers，distributorsandpotentialcompetitorsandsubstitutes．AdoptSWOTmethod，thetextmadefurtheranalysesofthestrength，weakness，opp

5、ortunityandthreattoJilinPetrochemicalCompany．Onthebaseoftheabove，takingtheexampleofarchitecturalformarketsegments，thetextsetupthepredictionmodelofChinacarbonfiberbyusingtheoperationresearchtheory,andpredictthecarbonfiberdemandforfutures，establishedgoalmarketofJilinPetroche

6、micalCompany．Thistexthasestablishedthesalecombinationstrategyaccordingtoenterprisegoalmarketfinallyincludingproducttactful，pricetactful，channelstrategy，promotestomarketingstrategy．AtthesametimehaveputforwardJilinPetrochemicalCompanythespecificmeasureofcontrolandthemarketsa

7、letactfulenforcementofthecompany’Sproductofcarbonfiber．Keywords：carbonfiberindustryenvironmentanalysismarketsegmentsdemandforecastmarketingstrategy独创性声明本人声明所呈交的学位论文是本人在导师指导下进行的研究工作和取得的研究成果，除了文中特别加以标注和致谢之处外，论文中不包含其他人已经发表或撰写过的研究成果，也不包含为获得盘洼盘堂或其他教育机构的学位或证书而使用过的材料。与我一同工作的同志对本研

8、究所做的任何贡献均已在论文中作了明确的说明并表示了谢意。学位论文作者签名二刍蹲签字日期：批年多月，j日学位论文版权使用授权书本学位论文作者完全了解墨壅盘茔有关保留、使用学位论文的