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ID:32137097
大小:2.38 MB
页数:70页
时间:2019-01-31
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1、ABSTRACTThetextdeeplyanalyzedsuchcurrentinfluencefactorsastheenvirom'nentandresourcesforJilinPetrochemicalCompanybymodemmarketingtheoryandenterpriseslrategicmanagementtheory,incombinationwithinternationalanddomesticcarbonfiberindustrypresentsituationanddevelopmenttrend.Itc
2、onfirmtheJilinPetrochemicalCompany’Stargetmarketanddefinesthefuturemarketingcombinationstrategyofcarbonfiberthroughmarketsegmentsandmarketdemandforecast.ThetexthasfirstintroducedtheworldandChinesecarbonfiberindusffypresentsituationanddevelopingtrend,describedthepresentsitu
3、ationofJilinPetrochemicalCompany.AndanalyzingthemacroscopicenvironmentofJilinPetrochemicalCompanywithmodemmarketsaletheoreticalandenterprisestrategicmanagementtheory.Studyingandanalyzingthepoliticallegalenvironment,theeconomicenvironmental,thesocialenvironmentalandthescien
4、ceandtechnologyenvironmentalforJilinPetrochemicalCompanywithPESTmethod.AlsoitadoptfivestrengthmodelofPottertoanalyzeandcomparewiththecompetitors,suppliers,distributorsandpotentialcompetitorsandsubstitutes.AdoptSWOTmethod,thetextmadefurtheranalysesofthestrength,weakness,opp
5、ortunityandthreattoJilinPetrochemicalCompany.Onthebaseoftheabove,takingtheexampleofarchitecturalformarketsegments,thetextsetupthepredictionmodelofChinacarbonfiberbyusingtheoperationresearchtheory,andpredictthecarbonfiberdemandforfutures,establishedgoalmarketofJilinPetroche
6、micalCompany.Thistexthasestablishedthesalecombinationstrategyaccordingtoenterprisegoalmarketfinallyincludingproducttactful,pricetactful,channelstrategy,promotestomarketingstrategy.AtthesametimehaveputforwardJilinPetrochemicalCompanythespecificmeasureofcontrolandthemarketsa
7、letactfulenforcementofthecompany’Sproductofcarbonfiber.Keywords:carbonfiberindustryenvironmentanalysismarketsegmentsdemandforecastmarketingstrategy独创性声明本人声明所呈交的学位论文是本人在导师指导下进行的研究工作和取得的研究成果,除了文中特别加以标注和致谢之处外,论文中不包含其他人已经发表或撰写过的研究成果,也不包含为获得盘洼盘堂或其他教育机构的学位或证书而使用过的材料。与我一同工作的同志对本研
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