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1、iiiMorepraiseforAdstoIcons“Averytimelyandimportantcontributionasthecommunicationsindustryandallthosewithinitfaceuptothechallengesofthemultimedia,digitalagewhichismostcertainlynowuponus.”JohnBartle,Co-founder,BartleBogleHegarty“Theconceptof‘pulling’versus‘pushing’commu
2、nicationsisarevelation.Andlikemostgreatconcepts,I’llbeusingitoverandoveragain.”SteveStretton,Co-founderandCreativeHead,ArchibaldIngallStretton“Advertisingisnolongerthecomplacent,formulaicindustryitoncewas.Creatively,ithasbecomeawildfrontierandAdstoIconsisitsfirstguide
3、book.”ShaunMcIlrath,CreativeDirector,HurrellandDawson“Howdobrandscontinuetobuildequityinaworldwherethere’saglobalcaseofattentiondeficitdisorder?Thisbookprovidesinspirationbytellingstoriesofwhatthebrandleadersaredoingaschangesinthemedialandscapebecomeevermorerelentless
4、.”AjazAhmed,Co-founder,AKQA“PaulSpringer’sbookisthatrarething–aninformativebookthatisadelighttoreadandhaspracticaluse.Amustforallthoselostadmenlookingfordirection.”AndyLaw,FounderofStLuke’sandChairmanofTheLawFirmGroup“Whilethepressistalkingconstantlyaboutthedeathofadv
5、ertising,hereisabookthatwillhelpstudentsandpractitionersalikerealizeitisfarfromtrue.Indeed,advertisingisinrudehealth.Theopportunitiesthatmoderntechnologyaffordsagenciesandclientsaremakingcreativepossibilitiesendlessandcommercialsuccessreachable.Ifyouneedgreatexampleso
6、fhowdirect,digital,events,product,TV,printandmobilecampaignshaveworkedtohelpclientsgrowtheirbusinesses,thenAdstoIconsisareferencebookyoushouldhaveclosetohand.”ElliotMoss,ManagingDirector,LeagasDelaneyLondon“Weallknowabouttheperspirationneededtoachievesuccess,butinspir
7、ationandcreativebrillianceinadvertisingcantransformabrand.Thisbookillustratessomebrilliantexamplesofthisinspirationacrossawholerangeofdifferentmedia.”MilesTempleman,DirectorGeneral,TheInstituteofDirectorsiiiHowadvertisingsucceedsinamultimediaage2ndeditionPaulSpringerL
8、ondonandPhiladelphiaivPublisher’snoteEverypossibleefforthasbeenmadetoensurethattheinformationcontainedinthisbookisaccurateat
