How to make an Advertising Plan 英语毕业论文

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1、HowtomakeanAdvertisingPlanCONTENTSⅠIntroduction----------------------------------------------------------------------------------------1AWhyYouNeedAMarketingPlanFirst---------------------------------------------------------1BWhyYouNeedanAdvertisingPlan------------------

2、-------------------------------------------2ⅡHowtomakeanAdvertisingPlan-------------------------------------------------------------3ACreateanEffectiveAdvertisingPlan-----------------------------------------------------------3BDefineYourCustomers------------------------

3、---------------------------------------------------3CDefineWhatMakesYouUnique---------------------------------------------------------------4ⅢSetAdvertisingGoalsandObjectives----------------------------------------------------------4AGoalsettingPartTwo------------------

4、--------------------------------------------------------------4 aStepOne-------------------------------------------------------------------------------------------------5bStepTwo--------------------------------------------------------------------------------------------

5、-----5cStepThree------------------------------------------------------------------------------------------------5Conclusion------------------------------------------------------------------------------------------------6Reference-----------------------------------------

6、---------------------------------------------------------7Acknowledgements--------------------------------------------------------------------------------------8ⅠIntroductionA.WhyYouNeedAMarketingPlanFirst Aneffectiveadvertisingplanisonlyonepartofyouroverallmarketingpla

7、n.Effectiveadvertisingandpromotionalmaterialsarebornfromyourstrongmarketingplan.Youwanteverythingintegratedandworkingtogether.Thebetteryourmarketingplanis,themoreeffectiveyouradvertisingplanwillbe. 1.Marketingisprobablyyourcompany’sonlysourceofincome,andassuchyourmarket

8、ingplanisprobablythemostimportantdocumentyouhave.2.Yourmarketingplanaccuratelydescribesyourmarket,yourcustomer