The Role of Newspaper Ads in Information Age——Prospect of Newspaper Ads in China 英语毕业论文

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1、第16页TheRoleofNewspaperAdsinInformationAge——ProspectofNewspaperAdsinChinaI.IntroductionWiththefurtherdevelopmentofreformandopeningtotheoutsideworldandChina’sentryintotheWTO,Chinaissteppingintothemainstreamofworldeconomy.CompetitionsfromalldimensionsarecompellingtheChineseenterprisestoreinforce

2、theircommitmenttointernationalrecognitionandacceptance.Advertising,asanindispensablemessagedeliverytoolofmodernworld,hasthesubtleabilitytoreachoutandtoucheveryoneinthemodernworldtoday.Newspaperadvertising,oncewellemployed,isaneffectivevehicleofpromotingsales,providingservicesandbuildingupimag

3、es.However,newspaperadvertisinginChinaremainsanareathatlagsbehindthewesterncountriesinbothphysicalattractionandpersuasivenessaswellasinitsacademicstatusandresearch.Besidesthat,inonlyfiveyearsasacommercialmedium,theInternetbecameamassforumforadvertisingaswellasothercommunications.Underthesecir

4、cumstances,newspaperadvertisingfacesthechallengesfrombothinternalandexternal.Moreandmorepeoplethinkthatnewspaperadvertisingwilldisappearfromtheworld.Thispaperaimstorevealtheimportanceofnewspaperadvertisingfromalldimensions,soastoemphasizetherolesnewspaperadvertisingplayedinthemodernworld.II.B

5、riefIntroductiontoNewspaperAdvertising2.1DefinitionofNewspaperAdvertisingNewspaperadsareprintadsthatruninlocalornational,dailyorweeklynewspublications.“Thesurvivalofnewspaperdependsonthecirculationandadvertising.”Thisisaneverlastingtruth.However,actuallythisstatementhasembodiedtheinterdepende

6、ntrelationsbetweenthefactorsofnewscontent,readersandnewspaperadvertising.Whetherwecandealthemwellornotdependsonthedevelopmentofnewspaper.Onlyifnewspapersofferoverallandcoherentreportregardingtheissuespeopleareinterestedcannewspapersurviveintheinformationage.Iftherearenoattractioninthe第16页news

7、paper,therearenoreadersandtheviceversa.Andnewspapercannotsurviveonitsownwithoutnewspaperadvertising.Thefutureofmediaisthefutureofadvertisingindustry.Also,thefutureofadvertisingindustryisthefutureofmedia.Advertisersrelymuchonmediatodeliverthei