英语本科毕业论文-The Role of Newspaper Ads in Information Age --Prospect of Newspaper Ads in China

《英语本科毕业论文-The Role of Newspaper Ads in Information Age --Prospect of Newspaper Ads in China》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、第16页TheRoleofNewspaperAdsinInformationAge——ProspectofNewspaperAdsinChinaI.IntroductionWiththefurtherdevelopmentofreformandopeningtotheoutsideworldandChina’sentryintotheWTO,Chinaissteppingintothemainstreamofworldeconomy.CompetitionsfromalldimensionsarecompellingtheChineseenterprisestoreinforc

2、etheircommitmenttointernationalrecognitionandacceptance.Advertising,asanindispensablemessagedeliverytoolofmodernworld,hasthesubtleabilitytoreachoutandtoucheveryoneinthemodernworldtoday.Newspaperadvertising,oncewellemployed,isaneffectivevehicleofpromotingsales,providingservicesandbuildingupim

3、ages.However,newspaperadvertisinginChinaremainsanareathatlagsbehindthewesterncountriesinbothphysicalattractionandpersuasivenessaswellasinitsacademicstatusandresearch.Besidesthat,inonlyfiveyearsasacommercialmedium,theInternetbecameamassforumforadvertisingaswellasothercommunications.Underthese

4、circumstances,newspaperadvertisingfacesthechallengesfrombothinternalandexternal.Moreandmorepeoplethinkthatnewspaperadvertisingwilldisappearfromtheworld.Thispaperaimstorevealtheimportanceofnewspaperadvertisingfromalldimensions,soastoemphasizetherolesnewspaperadvertisingplayedinthemodernworld.

5、II.BriefIntroductiontoNewspaperAdvertising2.1DefinitionofNewspaperAdvertisingNewspaperadsareprintadsthatruninlocalornational,dailyorweeklynewspublications.“Thesurvivalofnewspaperdependsonthecirculationandadvertising.”Thisisaneverlastingtruth.However,actuallythisstatementhasembodiedtheinterde

6、pendentrelationsbetweenthefactorsofnewscontent,readersandnewspaperadvertising.Whetherwecandealthemwellornotdependsonthedevelopmentofnewspaper.Onlyifnewspapersofferoverallandcoherentreportregardingtheissuespeopleareinterestedcannewspapersurviveintheinformationage.Iftherearenoattractioninthe吉林

7、华桥外国语学院毕业论文用纸第16页newspaper,therearenoreadersandtheviceversa.Andnewspapercannotsurviveonitsownwithoutnewspaperadvertising.Thefutureofmediaisthefutureofadvertisingindustry.Also,thefutureofadvertisingindustryisthefutureofmedia.Advertisersrelymuchonmed