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1、DESIGNISHOWITWORKSHowtheSmartestCompaniesTurnProductsintoIconsJAYGREENEPORTFOLIO9781591843221_DesignIsHow_FM_pi-viii.inddiii5/13/107:41:40AM9781591843221_DesignIsHow_FM_pi-viii.inddii5/13/107:41:37AMDesignIsHowItWorks9781591843221_DesignIsHow_FM_pi-viii.inddi5/13/107:41:36AM97815
2、91843221_DesignIsHow_FM_pi-viii.inddii5/13/107:41:37AMDESIGNISHOWITWORKSHowtheSmartestCompaniesTurnProductsintoIconsJAYGREENEPORTFOLIO9781591843221_DesignIsHow_FM_pi-viii.inddiii5/13/107:41:40AMPORTFOLIOPENGUINPublishedbythePenguinGroupPenguinGroup(USA)Inc.,375HudsonStreet,NewYor
3、k,NewYork10014,U.S.A.PenguinGroup(Canada),90EglintonAvenueEast,Suite700,Toronto,Ontario,CanadaM4P2Y3(adivisionofPearsonPenguinCanadaInc.)PenguinBooksLtd,80Strand,LondonWC2R0RL,EnglandPenguinIreland,25St.Stephen’sGreen,Dublin2,Ireland(adivisionofPenguinBooksLtd)PenguinBooksAustral
4、iaLtd,250CamberwellRoad,Camberwell,Victoria3124,Australia(adivisionofPearsonAustraliaGroupPtyLtd)PenguinBooksIndiaPvtLtd,11CommunityCentre,PanchsheelPark,NewDelhi–110017,IndiaPenguinGroup(NZ),67ApolloDrive,Rosedale,NorthShore0632,NewZealand(adivisionofPearsonNewZealandLtd)Penguin
5、Books(SouthAfrica)(Pty)Ltd,24SturdeeAvenue,Rosebank,Johannesburg2196,SouthAfricaPenguinBooksLtd,RegisteredOffices:80Strand,LondonWC2R0RL,EnglandFirstpublishedin2010byPortfolioPenguin,amemberofPenguinGroup(USA)Inc.Copyright©JayGreene,2010AllrightsreservedLIBRARYOFCONGRESSCATALOGING
6、-IN-PUBLICATIONDATAGreene,Jay.Designishowitworks:howthesmartestcompaniesturnproductsintoicons/JayGreene.p.cm.Includesbibliographicalreferencesandindex.ISBN1-101-43708-11.Industrialdesign—Casestudies.2.Newproducts—Casestudies.3.Industrialdesigncoordination.4.Branding(Marketing)I.T
7、itle.TS171.G7262010658.5'752—dc222010004030SetinITCGalliardDesignedbyElyseStrongin,Neuwirth&Associates,Inc.Withoutlimitingtherightsundercopyrightreservedabove,nopartofthispublicationmaybereproduced,storedinorintroducedintoaretrievalsystem,ortransmitted,inanyformorbyanymeans(elect
8、ronic,mechanical,photocopying,recordingo
