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1、Chapter9SurveyResearchChapterOutlineIntroductionTopicsAppropriatetoSurveyResearchGuidelinesforAskingQuestionsQuestionnaireConstructionSelf-administeredQuestionnairesInterviewSurveysChapterOutlineTelephoneSurveysNewTechnologiesandSurveyResearchComparisonoftheDifferentSurveyMethodsStrengthsa
2、ndWeaknessesofSurveyResearchSecondaryAnalysisTopicsAppropriatetoSurveyResearchDescriptiveExploratoryExplanatoryRespondentPersonwhoprovidesdataforanalysisbyrespondingtoasurveyquestionnaire.QuestionnaireInstrumentdesignedtoelicitinformationthatwillbeusefulforanalysis.Whenissurveyresearchtheb
3、estmethodavailable?whencollectingoriginaldatawhendescribingapopulationtoolargetoobservedirectlywhenmeasuringattitudesallofthesechoicesQuestionAnswer:DSurveyresearchisthebestmethodavailablewhencollectingoriginaldata,whendescribingapopulationtoolargetoobservedirectlyandwhenmeasuringattitudes
4、.TypesofQuestionsOpen-endedquestionsRespondentisaskedtoprovidehisorherownanswertothequestion.Closed-endedquestionsRespondentisaskedtoselectananswerfromamongalistprovidedbytheresearcher.Questions_________________questionshavearespondentselectananswerfromamongalistprovided.open-endedpreteste
5、xperimentalclosed-endedAnswer:DClosed-endedquestionshavearespondentselectananswerfromamongalistprovided.GuidelinesforAskingQuestionsChooseappropriatequestionforms.Makeitemsclear.Avoiddouble-barreledquestions.Respondentsmustbecompetenttoanswer.GuidelinesforAskingQuestionsRespondentsmustbewi
6、llingtoanswer.Questionsshouldberelevant.Shortitemsarebest.Avoidnegativeitems.Avoidbiaseditemsandterms.GuidelinesforQuestionnaireConstructionOnequestionperline.Usecontingencyquestionswhennecessary.Formatmatrixquestionssotheyareeasilyanswered.GuidelinesforQuestionnaireConstructionBeawareofis
7、sueswithorderingitems.Includeinstructionsforthequestionnaire.Pretestallorpartofthequestionnaire.QuestionAsageneralrule,aquestionnaireshouldbe:spreadoutunclutteredrelevantallofthesechoicesAnswer:DAsageneralrule,aquestionnaireshouldbespreadout,unclutteredandrele
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