《社会研究方法》艾尔巴比英文pptch

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1、Chapter9SurveyResearchChapterOutlineIntroductionTopicsAppropriatetoSurveyResearchGuidelinesforAskingQuestionsQuestionnaireConstructionSelf-administeredQuestionnairesInterviewSurveysChapterOutlineTelephoneSurveysNewTechnologiesandSurveyResearchComparisonoftheDifferentSurveyMethodsStrengthsa

2、ndWeaknessesofSurveyResearchSecondaryAnalysisTopicsAppropriatetoSurveyResearchDescriptiveExploratoryExplanatoryRespondentPersonwhoprovidesdataforanalysisbyrespondingtoasurveyquestionnaire.QuestionnaireInstrumentdesignedtoelicitinformationthatwillbeusefulforanalysis.Whenissurveyresearchtheb

3、estmethodavailable?whencollectingoriginaldatawhendescribingapopulationtoolargetoobservedirectlywhenmeasuringattitudesallofthesechoicesQuestionAnswer:DSurveyresearchisthebestmethodavailablewhencollectingoriginaldata,whendescribingapopulationtoolargetoobservedirectlyandwhenmeasuringattitudes

4、.TypesofQuestionsOpen-endedquestionsRespondentisaskedtoprovidehisorherownanswertothequestion.Closed-endedquestionsRespondentisaskedtoselectananswerfromamongalistprovidedbytheresearcher.Questions_________________questionshavearespondentselectananswerfromamongalistprovided.open-endedpreteste

5、xperimentalclosed-endedAnswer:DClosed-endedquestionshavearespondentselectananswerfromamongalistprovided.GuidelinesforAskingQuestionsChooseappropriatequestionforms.Makeitemsclear.Avoiddouble-barreledquestions.Respondentsmustbecompetenttoanswer.GuidelinesforAskingQuestionsRespondentsmustbewi

6、llingtoanswer.Questionsshouldberelevant.Shortitemsarebest.Avoidnegativeitems.Avoidbiaseditemsandterms.GuidelinesforQuestionnaireConstructionOnequestionperline.Usecontingencyquestionswhennecessary.Formatmatrixquestionssotheyareeasilyanswered.GuidelinesforQuestionnaireConstructionBeawareofis

7、sueswithorderingitems.Includeinstructionsforthequestionnaire.Pretestallorpartofthequestionnaire.QuestionAsageneralrule,aquestionnaireshouldbe:spreadoutunclutteredrelevantallofthesechoicesAnswer:DAsageneralrule,aquestionnaireshouldbespreadout,unclutteredandrele