《物流战略和规划》PPT课件

《《物流战略和规划》PPT课件》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、物流供应链战略和规划Logistics/SupplyChainStrategyandPlanningChapter2“Ifyoudon’tknowwhereyouwanttogo,anypathwilldo.”CR(2004)PrenticeHall,Inc.1公司战略CorporateStrategyCR(2004)PrenticeHall,Inc.·战略是为公司的目标而定位的计划的提出过程Strategyistheprocesswherebyplansareformulatedforposit

2、ioningthefirmtomeetitsobjectives.·战略的提出从定义公司的战略开始Strategyformulationbeginswithdefiningacorporatestrategy.Thisinvolves:a.Assessingneeds,strengths,andweaknessesofthe4majorcomponents:-customers-suppliers-competitors-thecompanyitselfb."Visioning"wherecoun

3、ter-intuitive,unheardof,andunconventionalstrategiesareconsidered.·公司的战略转变为职能部门的战略Corporatestrategiesareconvertedtomorespecificstrategiesforthevariousfunctionalareasofthefirmsuchaslogistics.2物流战略·物流的目标Theobjectivesoflogisticsstrategyare:-成本最小Minimizeco

4、st-投资最小Minimizeinvestment-客户服务水平最大Maximizecustomerservice·物流规划的层级Levelsoflogisticalplanning:-战略Strategic-战术Tactical-运作Operational·供应链规划的4个问题The4problemareasofsupplychainplanning-客户服务水平Customerservicelevels-设施选址Facilitylocation-库存决策Inventorydecisions-运

5、输决策Transportationdecisions·什么时间规划Whentoplan?-Nodistributionnetworkcurrentlyexists.-Therehasbeennore-evaluationin5years.-Whencostsarechangingrapidly,especiallytransport&inventory.-Whenmarketshaveshifted.-Whencurrentdistributioneconomicsencourageshifts.

6、-Whentherehasbeenamajorpolicyshiftinlogisticssuchasinprice,customerservice,orinvestmentlevel.Recallthelogisticsstrategytriangle物流资产回报率UseROLA3企业职能战略规划CorporatetoFunctionalStrategicPlanningCR(2004)PrenticeHall,Inc.经济Economic法规Regulatory技术Technological竞

7、争Competitive外部因素Externalfactors企业战略规划Corporatestrategicplan营销Marketing财务Finance生产Manufacturing物流Logistics职能战略规划Functionalstrategicplans4物流规划过程FlowofLogisticsPlanningCR(2004)PrenticeHall,Inc.设施选址Facilitylocation运作战略Operationsstrategy库存管理Inventorymanage

8、ment信息系统Informationsystems物料搬运Materialhandling交通和运输Trafficandtransportation规划与控制方法Planningandcontrolmethods组织Organization物流系统的个别环节IndividualLinkofLogisticsSystem企业目标和战略Businessgoalsandstrategies客户服务要求Customerservicerequirements整体物流规划Integrated