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1、CONFIDENTIALBrownGoodsandPCCompetitorAnalysis: ToshibaSAMSUNGELECTRONICSCHINA(SECChina)August20,2001Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKi
2、nsey&Company.ThismaterialwasusedbyMcKinsey&Companyduringanoralpresentation;itisnotacompleterecordofthediscussion.SECChina010821BJ-ToshibaOVERVIEWOFCOMPETITORANALYSISFRAMEWORK1.BackgroundinformationLocationRegistered capitalManagement teamEquity structureStartingyearNu
3、mberof employeesEraanalysis4.Valuechainstrategy5.Organizationandownership6.FinancialperformanceFocusonMarketing, advertisingand promotionDistribution(channel andsalesforce)OrganizationstructureOwnershipstructureSalesProfit2.Strategy3.Product/marketMissionVisionCorpora
4、testrategyKeyproductofferingsMarketposition1SECChina010821BJ-ToshibaBACKGROUNDINFORMATION1.BackgroundinformationLocationRegistered capitalManagement teamEquity structureStartingyearNumberof employeesEraanalysis4.Valuechainstrategy5.Organizationandownership6.Financialp
5、erformanceFocusonMarketing, advertisingand promotionDistribution(channel andsalesforce)OrganizationstructureOwnershipstructureSalesProfit2.Strategy3.Product/marketMissionVisionCorporatestrategyKeyproductofferingsMarketposition2SECChina010821BJ-ToshibaSource:Toshibaweb
6、site,LitsearchBACKGROUNDINFORMATION–TOSHIBAEstablished:1875byHisashigeTanakaPresident&CEO:TadashiOkamuraTotalAssets:US$51,578millionShareholders’Equity:US$10,054millionNumberofemployees:190,000worldwide(AsofSeptember30,2000)DomesticPlants,BranchesOfficesAndOtherFacili
7、ties:Productionfacilities:25Branchoffices:35Salesoffices:23OverseasPlants,BranchesOfficesandOtherFacilities:Offices:10Manufacturingcompanies:42Subsidiaries&affiliates:723SECChina010821BJ-ToshibaSource:Companywebsite,LitsearchBACKGROUNDINFORMATION–DALIANTOSHIBATELEVISI
8、ON,LTDLocation:Dalian,LiaoningProvinceStartingyear:1996RegisteredCapital:US$30millionUnitSold:colorTV1millionsets,50%export(
