麦肯锡为三星中国做的项目《标杆企业研究》

麦肯锡为三星中国做的项目《标杆企业研究》

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时间:2019-05-12

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1、CONFIDENTIALPCCompetitorAnalysis:IBMSAMSUNGELECTRONICSCHINA(SECChina)Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.Thismaterialwa

2、susedbyMcKinsey&Companyduringanoralpresentation;itisnotacompleterecordofthediscussion.Aug,2001SECChina010821BJ-IBMOVERVIEWOFCOMPETITORANALYSISFRAMEWORK4.Valuechainstrategy5.Organizationandownership6.FinancialperformanceFocusonMarketing, advertisingand promotionDis

3、tribution(channel andsalesforce)OrganizationstructureOwnershipstructureSalesProfit2.Strategy3.Product/marketMissionVisionCorporatestrategyMarketpositionKeyproductofferingsKeycustomersPricing1.BackgroundinformationLocationManagement teamStartingyearNumberof employe

4、esEraanalysis1SECChina010821BJ-IBMBACKGROUNDINFORMATION1.BackgroundinformationLocationManagement teamStartingyearNumberof employeesEraanalysis4.Valuechainstrategy5.Organizationandownership6.FinancialperformanceFocusonMarketing, advertisingand promotionDistribution

5、(channel andsalesforce)OrganizationstructureOwnershipstructureSalesProfit2.Strategy3.Product/marketMissionVisionCorporatestrategyMarketpositionKeyproductofferingsKeycustomersPricing2SECChina010821BJ-IBMIBMHASGRADUALLYEXPANDEDITSPRESENCEINCHINALocationBeijingManagi

6、ng directorZhouWeikunStartingyear1984(representativeoffice)1992(IBMChinaCo.Ltd.)Numberof employeesOver3000Key milestonesSetupIBMCustomerAssociationin1984OpenedBeijing,Shanghai,Shenzhen,Chengdu,Guangzhou,Nanjing,Xian,ChongqingofficesEstablishedcustomerservicenetwor

7、kcoveringdozensofChinamajorcitiesSetupChinapurchasingcenter*inShenzhenBackgroundinformation*IBM’spurchaseinchinahasincreasedfrom30MUSDin1993to1BUSDin1998Source:Literatureresearch3SECChina010821BJ-IBMBACKGROUNDINFORMATION4.Valuechainstrategy5.Organizationandownersh

8、ip6.FinancialperformanceFocusonMarketing, advertisingand promotionDistribution(channel andsalesforce)OrganizationstructureOwnershipstructureSalesProfit2

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