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1、HOWCAN“GOODSOLDIERS”ENHANCEORGANIZATIOANLPERFORMANCE:KNOWLEDGESHARINGASAMEDIATOR123Chi-WeiLiu,Shih-ChiehFangandPei-WenHuang1Lecturer,ManagementSchool,HungKuangTechnologyUniversity,Taichung,TaiwanDoctoralstudent,GraduateSchoolofManagement,I-ShouUniversity,Kaohsiung,Taiwan2Professor,Depart
2、mentofMarketingandDistributionManagement,NationalKaohsiungFirstUniversityofScienceandTechnology,Kaohsiung,Taiwan3Lecturer,DepartmentofInternationalTrade,Cheng-ShiuUniversity,Kaohsiung,TaiwanDoctoralstudent,GraduateSchoolofManagement,I-ShouUniversity,Kaohsiung,TaiwanCorrespondence:Lecture
3、r,ManagementSchool,HungKuangTechnologyUniversity,Taichung,TaiwanDoctoralstudent,GraduateSchoolofManagement,I-ShouUniversity,Kaohsiung,TaiwanTel:8867426233427E-mail:wliu01@ms15.hinet.netHOWCAN“GOODSOLDIERS”ENHANCEORGANIZATIOANLPERFORMANCE:KNOWLEDGESHARINGASAMEDIATORABSTRACTThoughorganizat
4、ionalcitizenshipbehavior(OCB)hasbeenregardedasanimportantconceptinthatitisthoughttobeabletoenhanceorganizationalperformancebypromotingtheeffectivefunctioningoftheorganization,thisconceptualplausibilityhasreceivedlittleempiricalattention.Thus,thispaperaimstobroadenourknowledgeontheeffecto
5、fOCBonorganizationalperformancebyproposingknowledgesharingasamediatoroftherelationshipbetweenOCBandnewproductdevelopment(NPD).Basedontheassumptionthatanorganizationfunctionsasasocialcommunity,bysynthesizingandexaminingtherelevanttheories,wegeneratethatsocialexchangetheoryandpsychological
6、contractserveasthetheoreticalunderpinningstherelationshipofOCBandNPDposits.ThemoderatingeffectoftrustontherelationshipofOCBandknowledgesharingisproposedtobeexaminedinthisstudy.Keywords:organizationalcitizenshipbehavior,organizationperformance,knowledgesharing,socialexchangetheory,psychol
7、ogicalcontract,newproductdevelopmentINTRODUCTIONOrganizationalcitizenshipbehavior(OCB)hasbeenthefocusofconsiderableattentionsinceOrgan(1988)proposedthatorganizationalcitizenshipbehaviorisrelatedtoindividualandorganizationperformance(Podsakoff,Mackenzie,Paine&Bachrach,2000
