3、craft>asanexampleAbstract:Online game industry has gradually developed into one of china’s pillar industries and is playing a more and more important role in the development of economic. The article introduces the current situation of China’s online game industry and gives a detailed descri
4、ption about Chin’s eight online games in terms of product line, charging mode, agency mode, game scale, business mode and development mode. Then it introduces the three factors that affect China’s online game marketing and describes four relative common marketing modes: positioning marketin
5、g, advertising marketing, blog marketing and cultural marketing. At last it takes 《WorldOfWarcraft》as an example, describes the marketing strategies that China’s online games could adopt, which contributes guidance meaning and reference meaning to the establishment of marketing strategies o
6、f China’s online game industry.Keywords: Online gameCurrent situationMarketing strategy1引言自2000年以来，随着电脑和英特网在中国的普及，网络游戏作为一种全新时尚的娱乐方式迅速流行起来。据统计，2001年中国网络游戏产值仅仅是3.1亿元，2002年不到一年的时间就增长到了9.1亿元，而且对电信等相关周边产业的带动超过百亿元。在2003年的时候，网游市场产值已经直逼20亿元，相当于其年电影业的产值。根据《2006年度中国网络游戏市场调查》的数据统计，截止2006年4月23日，中国大陆地区共
