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1、丰田跨国公司经营跨国公司经营组长王希2006524101成员吴叶志2006524108陈成鹏2006524117郭子毅2006524125潘健庭2006524131庞广浩2006524123AboutToyotaToyotaisoneoftenbigautomobileindustrycompanies,thewholeworldbiggestCarcompany.In1933theToyotaautomaticloommanufacturetenableautomobiledepartmentwa
2、ssetup,andin1937theautomobiledepartmentwasofficiallyindependentfromtheToyotaautomaticloommanufactureinstitute,establishedtheToyotaautomobileindustrycompany.TheearlyToyotasign,theimperialcrown,thelightcrown,thecorollaautomobilearerenownedinone'stime,the
3、recentcressida,LEXUSautomobilealsoextremelyhasthegreatreputation.TOYOTAinautomobile'ssalesvolume,thesalesvolume,thepopularityaspectisworldoneofthreestrongcompanies.TOYOTAproductionincludingcommonpublicautomobile,upscaleautomobile,van,racecar,four-wheel
4、drivevehicle,commercialvehicle'seachkindofautomobile.Toyota'scarbrandToyota'smarketshareInJapanwas45.3%,IntheUnitedStatesthereare16.8%,Intheworldmarketshareof12.7%.CompetingproductsofitsThere'sFAWToyotaVios,Corolla,Corolla,Prius,Reiz,Crownandotherprodu
5、cts.throughitsanalysisofcompetitiveproducts,canbeidentifiedinthemarket:FAWToyota'smaincompetitorsare:GuangzhouHonda,DongfengNissanChanganMazda,DongfengHondaBeijingHyundaiFAW-Volkswagen,ShanghaiGM,ShanghaiVolkswagenShanghaiVolkswagenSkodaBMWBrillianceEn
6、terprisesInmarketsharethefirstechelon:ShanghaiGM,FAWVolkswagen,ShanghaiVolkswagenjointventureinEuropeandAmerica,suchascarpricesinthedomesticcarmarketshareofaround9percentthesecondechelon:ChanganFordMazda,GuangzhouToyota,FAW-Toyotalowermarketshare,inthe
7、3-6%between.FAWToyotaViossmallcar'smainrivaliswideoftheSDL,Mazda2,Jin-xiangandAccFastpolo.SDLispositioned30to35-year-oldagegroup,thecauseofanincreaseindevelopmentperiod,inasocietyof"core"class,isthebackboneofsocialdevelopment;POLOsedanmodels"AccFast"fo
8、cusontherationalconsumptionoftheprivatemarket,customerlockrelativelyrational,causeanincreaseinstage,gradeandfamilytopursueasenseoftoleranceofthecrowd.Mazda2sedanwaslongerinthecarafterprocessing,anditsmarketpositionhasbecomemorethesamein
