安徽联通竞争战略研究

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1、TheResearchonCompetitionStrategyofAnhuiUnicomABSTRACTTheChineseunionnetworkserviceLimitedcompany(hereafterreferstoasChinaUnicom)isanentireservicetelecommunicationoperatormergedfromChinaUnicomanChinaNetcomontheentireservicereformbytheindustryandtheinformationizationdepartmentin2008,on20

2、09January7ChinaUnicomobtainedWCDMAthe3Glicense.TheChineseunionnetworkserviceLimitedcompanyAnhuibranch(hereafterreferstoasAnhuiUnicom)isthebranchinAnhuiprovince.AfterreorganizingthemergenewAnhuiUnicomcarriesonthecompetitionstrategicresearchimmediateinfluencetoAhuiUnicom'slong-termdevelo

3、pmentwiththeTelecommunicationEnterprisefuturecompetitionpattern,hastheprofoundsignificance.ThisarticlestartsfromAhuiUnicom'sinternalandexternalenvironmentanalysis,throughcarriesontheSWOTmatrixanalysisandthebusinesscombinationanalysis,carriesontheenterprisestrategyplandesignbasedontheco

4、mpanyexistingresources,proposedvariationcompetitionstrategyofpromotestheAhuiUnicombrandpromotionandthetradedevelopmentthroughthefulldisplayfusionsuperiorityandtheWCDMAtechnologyandtheservicesuperiority,simultaneouslyfromaspectsandsoonorganizationalstructure,brandconstruction,marketingm

5、anagement,customerserviceanddecision-makingmechanismhascarriedonthestrategicimplementationandtheregulatorymeasures.FinallythelatentriskhascarriedonthesummarytotheAnhuiUnicomcompetitionstrategyandinthestrategicimplementation,andhascarriedontheforecasttothestrategicprospectandpresent'sre

6、searchdirection,hasdisbursedthedeficiencywhichthisarticlestudies.Keyword:AnhuiUnicom;3G;WCDMA;variationcompetitionstrategy1目录第一章导论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11.1论文选题的背景和意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11.2论文的主要内容和文章结构⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯2第二章相关概念及理论综述⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯32.1竞争战略的相关概念⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

7、⋯⋯⋯32.2企业外部环境分析理论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯42.3企业内部资源能力分析理论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯52.4公司战略选择分析模型——SWOT模型⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯6第三章安徽联通外部环境分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯73.1宏观环境分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯73.2行业环境分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯10第四章安徽联通内部资源能力分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯124.1网络资源⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯124.2业务资源⋯⋯⋯⋯⋯⋯